Workflow
桂字号品牌建设
icon
Search documents
开启“桂字号”品牌建设新征程!广西农业品牌促进会换届
Nan Fang Nong Cun Bao· 2025-05-26 15:34
Core Viewpoint - The Guangxi Agricultural Brand Promotion Association held its re-election meeting, focusing on the "Guizihou" brand strategy to enhance agricultural branding and competitiveness in Guangxi [2][4][22]. Group 1: Meeting Overview - The re-election meeting took place on May 26 at the Guangxi Agricultural and Rural Affairs Department, summarizing the previous council's achievements and electing a new leadership team [2][4][18]. - The new president, Guo Xuqian, emphasized a mission to serve national strategies and empower rural revitalization, aiming to expand membership to over 300 in five years [22][24]. Group 2: Achievements and Goals - The previous council, under the guidance of the Agricultural and Rural Affairs Department, achieved significant progress, including the establishment of 54 members and the cultivation of 666 brand products in Guangxi [15][16]. - Guangxi ranked first in the number of brands in the China Brand Value Regional Brand (Geographical Indication) Top 100 list in 2022, and second in 2023 and 2024, showcasing the strength of the "Guizihou" agricultural brand [17]. Group 3: Future Directions - The association will focus on five key work systems: party leadership, service upgrades, value enhancement, industry integration, and self-strengthening [22]. - The vice director of the Agricultural and Rural Affairs Department, Tang Xianlai, highlighted the importance of brand building for rural revitalization and agricultural development, urging the association to enhance brand responsibility and leverage policy opportunities [27][28][30].