Core Insights - Ningxia Zhongwei's selenium sand melon has entered a harvest season, with production and sales activities enhancing the quality agricultural product sales system [1] - The average income of melon farmers has increased from over 10,000 yuan in 2014 to over 100,000 yuan in 2024, reflecting a tenfold growth over ten years [1] - Zhongwei has established the first national quality safety traceability system for selenium sand melon, with over 100 production and operation entities cultivated [1] Group 1 - In 2024, Zhongwei planted 427,000 acres of selenium sand melon, yielding a total output of 1.1 million tons and generating a total output value of 1.837 billion yuan [1] - The brand value of "Zhongwei Selenium Sand Melon" reached 3.598 billion yuan [1] - Other agricultural products, such as goji berries and beef cattle, are also thriving, contributing to the overall agricultural benefits [1] Group 2 - Zhongwei has leveraged its digital information industry advantages to build an industrial consortium of "research institutions + leading enterprises + cooperatives + farmers," significantly improving production and operational levels [2] - The total output value of agriculture, forestry, animal husbandry, and fishery in Zhongwei increased by 5.9% year-on-year in the first half of the year [2] - The local government emphasizes industrial revitalization as a priority for rural revitalization, focusing on developing characteristic advantageous industries and enhancing market reach [2]

Core Viewpoint - Hebei Province's Shexian County is actively implementing an agricultural brand cultivation plan focused on regional specialty products, enhancing brand development through various practical measures to support rural revitalization [1][2] Group 1: Brand Development Initiatives - The Shexian Market Supervision Bureau collaborates with local agricultural, forestry, and supply departments to systematically identify and cultivate eight types of specialty agricultural products, including walnuts and pepper, as key geographical indication trademarks [1] - A clear roadmap for intellectual property-driven brand development has been established, aiming to strengthen agriculture through branding and geographical indications [1] Group 2: Intellectual Property Support - The bureau has launched a knowledge property specialist assistance initiative, providing one-on-one guidance from expert teams to help local producers document the historical and cultural significance of their products and prepare application materials [1] - Currently, Shexian has five registered geographical indication trademarks, with four additional products, including Shexian millet and sturgeon, in the application process [1] Group 3: Economic Impact - Fourteen local enterprises have obtained usage rights for geographical indication products, leading to significant economic benefits: Shexian walnuts generate a value of 400 million yuan, while traditional Chinese medicinal herbs like Chaihu and Lianqiao contribute over 360 million yuan annually [2] - The market presence of Shexian's geographical indication products has resulted in increased demand and sales, exemplified by the success of Shexian Lianqiao, which has seen a substantial rise in sales following trademark registration [1][2]

Core Viewpoint - The Guangxi Agricultural Brand Promotion Association held its re-election meeting, focusing on the "Guizihou" brand strategy to enhance agricultural branding and competitiveness in Guangxi [2][4][22]. Group 1: Meeting Overview - The re-election meeting took place on May 26 at the Guangxi Agricultural and Rural Affairs Department, summarizing the previous council's achievements and electing a new leadership team [2][4][18]. - The new president, Guo Xuqian, emphasized a mission to serve national strategies and empower rural revitalization, aiming to expand membership to over 300 in five years [22][24]. Group 2: Achievements and Goals - The previous council, under the guidance of the Agricultural and Rural Affairs Department, achieved significant progress, including the establishment of 54 members and the cultivation of 666 brand products in Guangxi [15][16]. - Guangxi ranked first in the number of brands in the China Brand Value Regional Brand (Geographical Indication) Top 100 list in 2022, and second in 2023 and 2024, showcasing the strength of the "Guizihou" agricultural brand [17]. Group 3: Future Directions - The association will focus on five key work systems: party leadership, service upgrades, value enhancement, industry integration, and self-strengthening [22]. - The vice director of the Agricultural and Rural Affairs Department, Tang Xianlai, highlighted the importance of brand building for rural revitalization and agricultural development, urging the association to enhance brand responsibility and leverage policy opportunities [27][28][30].

Group 1 - Guangdong Province has launched a series of innovative tree-planting activities, promoting a "cloud planting + offline planting" model that engages the public in environmental conservation [4][5][6] - Over 100 users of the "Plant a Tree" app participated in the recent tree-planting events, successfully planting more than 200 trees [5][6] - The initiative is part of a broader effort to make tree planting more accessible and engaging through the integration of internet technology [6][7] Group 2 - The brand value of Yingde black tea has reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top brand in the national black tea category [10][11] - This achievement is seen as a milestone in the local efforts to promote the integration of tea culture, industry, and technology [11][12] - Yingde black tea gained significant recognition two years ago when it was served at a tea meeting between the leaders of China and France [12][13] Group 3 - The agricultural technology team in Xin'an Town is actively promoting the guava industry by providing specialized training on seedling cultivation techniques [15][17] - The training attracted nearly 200 local villagers, demonstrating a strong community interest in enhancing agricultural practices [19] Group 4 - The "Qingyuan Chicken" brand is being marketed through live streaming, showcasing the company's innovative approach to e-commerce in the agricultural sector [22][26] - Qingyuan has maintained its position as the top region for agricultural e-commerce in China for six consecutive years, highlighting the effectiveness of its marketing strategies [22][23] Group 5 - The "New Feng Flavor" agricultural brand is seeking to establish a think tank to enhance regional agricultural development and brand strength [41][42] - Experts from various fields are invited to join the think tank, which aims to leverage their knowledge for the benefit of the local agricultural economy [43][44]

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].