转自：成都日报锦观 本报讯 （成都日报锦观新闻记者 孟浩） 记者12月27日获悉，第四届西部（成都）农资博览会（以下 称"CAE2026"）定于2026年5月30日-31日在中国西部国际博览城举办。展会以"绿色兴农 科技赋农 品牌 强农"为主题，将广纳全球先进农资新产品、前沿技术与创新模式，实现产业链各环节的高效联动，加 速农业科技成果转化与落地应用。 CAE2026在往届基础上全面提质升级，延续高规格、强专业的展会优势。 据记者了解，这届展会规划展览面积超30000平方米，预计汇聚1000多家国内外优质品牌企业，吸引超 50000人次专业观众到场，大幅降低企业拓客与采购商选品成本。CAE2026遵循全产业链展示原则，展 品覆盖农业种植全生产要素，涵盖各种肥料、植物生长调节剂、土壤调节剂、种子、种苗、植保器械、 节水灌溉设备、智慧农业系统、生产包装设备等相关产品。 第四届西部（成都）农资博览会明年5月在蓉举办 ...

Core Insights - The event aims to deepen agricultural resource collaboration between Beijing and Liaoning, promoting regional public brand co-construction and efficient production-sales connections [1][2] Group 1: Event Overview - The "Liaoning-Beijing Agricultural Cooperation Exchange Activity" was held in Beijing, co-hosted by the Liaoning Provincial Department of Agriculture and Rural Affairs and the Beijing Agricultural and Rural Bureau [1] - Over a hundred representatives from government, research institutions, leading enterprises, financial institutions, and buyers from both regions attended the event to discuss high-quality agricultural development [1] Group 2: Activities and Outcomes - The Liaoning delegation visited JD Group headquarters to learn about e-commerce operations and engaged in on-site negotiations with over 150 buyers at Beijing's Xinfadi wholesale market, promoting local specialty products such as Panjin rice and Donggang strawberries [2] - A centralized promotion event at Liaoning Building facilitated further connections between 23 agricultural enterprises from Liaoning and Beijing buyers, resulting in broad supply and sales cooperation intentions [2] Group 3: Strategic Context - The event aligns with national strategies for rural revitalization and the construction of a strong agricultural nation, emphasizing "brand strengthening agriculture" as a core path for agricultural modernization and industrial prosperity [2] - The deep integration of enterprise self-brands with regional public brands is deemed crucial for resource integration, enhancing overall industry value, and transforming local advantages into market competitiveness [2]

Core Points - The event "Su Nong You Pin" was held in Yixing City, focusing on agricultural brand promotion and supply chain connections [1] - The initiative aims to enhance the overall marketing level of agricultural brands in Jiangsu Province, aligning with the brand-strengthening policies [1] - Various regional public brand representatives showcased creative video content, highlighting unique agricultural products [1] Group 1 - The event was organized by the Provincial Department of Agriculture and Rural Affairs, with participation from representatives of 13 cities, 30 agricultural brands, and nearly 200 agricultural entities [1] - The initiative features key agricultural products such as Yangxian tea, Yizheng Lvyang spring tea, and Dongtai watermelon, among others [1] - The event facilitated one-on-one discussions between 40 buyers from various sectors, including high-end dining and fresh food e-commerce, promoting direct engagement [1] Group 2 - A significant number of high-quality and distinctive Jiangsu brand agricultural products attracted buyer interest, leading to procurement intentions across multiple categories like grains, fruits, and seafood [1] - The event emphasized the importance of sourcing local ingredients and agricultural branding to enhance consumer awareness [1]

Group 1 - Jinan City government emphasizes the importance of quality in agriculture, focusing on increasing the supply of green and high-quality agricultural products [1] - The establishment of a comprehensive agricultural product quality safety supervision system, including the creation of 12 specialized working groups for key products and a digital supervision platform covering 14 districts and 3226 farming entities [1] - The implementation of an electronic certification system for edible agricultural products, resulting in over 373,000 electronic traceability records and maintaining a quality safety monitoring pass rate of over 98% [1] Group 2 - Jinan promotes agricultural standardization by developing 102 local agricultural standards, ensuring that major products have clear guidelines [2] - The city has achieved significant progress in organic food certification, with 293 effective green organic food products and 36 geographical indication products [2] - The coverage rate of soil testing and formula fertilization technology has reached 90%, alongside the establishment of 32 national-level standardized breeding demonstration farms [2] Group 3 - Jinan strengthens agricultural brand development with the "Spring Water Family" public brand and a matrix of 1+15+N brands, involving 140 authorized enterprises and 420 products [3] - The city has organized various promotional activities, including the selection of the first batch of "Good Agricultural Products" and participation in national agricultural fairs [3] - A total of 681 products have been launched through the "1+1+N" JD Jinan Agricultural Specialty Pavilion system, enhancing market access for local agricultural products [3]

Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]

Core Insights - The "2025 Xinhua Index Harvest Festival" highlighted the launch of the "Xinhua Purple Cloud Red Heart Sweet Potato Brand Influence Index," marking a significant development in agricultural branding and consumer engagement [1][2]. Brand Influence and Consumer Engagement - The brand influence index saw a remarkable increase, driven by a shift from passive consumer reception to active participation, with a 759.14% quarter-on-quarter rise in brand attention index, reaching 813.89 points in Q2 2025 [2]. - The interaction on social media platforms exceeded 58,600, with a 100% positive feedback rate across all platforms and over 3 million total views from central media reports, including 2.2 million views on a single article from Xinhua [2]. Agricultural Ecosystem and Production Upgrades - The index's performance is attributed to a comprehensive restructuring of the agricultural ecosystem in Ziyun County, Guizhou Province, with 42,000 acres planted in 2024 and a significant increase in sweet potato yield to 3,500 pounds per acre through advanced agricultural techniques [5]. - The processing sector has developed various products, including sweet potato chips and beverages, processing 3,000 tons of sweet potatoes annually and creating over 100 jobs, transitioning from raw material sales to value creation [5]. Competitive Positioning and Unique Selling Proposition - The Ziyun Red Heart Sweet Potato differentiates itself in a saturated market through its unique ecological advantages and dual certifications, including national geographical indication and green food certification, enhancing its brand authority [8]. - The sweet potato's nutritional profile includes a protein content of 1.20% and potassium content of 1,640 mg/kg, with a taste described as sweet and smooth, positioning it as a premium product in the market [8]. Strategic Development Pathways - The index report outlines four strategic directions for long-term industry development: enhancing infrastructure, purifying seed potatoes, promoting green practices, and expanding market reach, aiming for a transition from passive harvests to proactive income generation [9]. - These strategies address industry pain points and emphasize the importance of integrating technology, data-driven decision-making, and deep industry collaboration to create a complete value chain for rural revitalization [9].

Core Insights - The article highlights the successful harvest of various agricultural products in multiple regions, driven by new varieties and advanced farming machinery [1][2] Group 1: Agricultural Innovations - In Yongfeng Village, located in the core area of "Tianfu Granary," new rice varieties have been introduced, resulting in high yields and good quality [1] - Since 2016, Yongfeng Village has selected over 30 high-yield rice varieties suitable for local cultivation and developed new agricultural technologies that have been promoted throughout Sichuan Province [1] - The use of micro-harvesting equipment in mountainous areas has significantly reduced labor input and minimized grain loss, addressing labor shortages and improving production efficiency [2] Group 2: Crop Yields and Production - In Meishan City, a total of 1.452 million acres of rice have been planted, with an expected total yield of 800,000 tons by the end of September [1] - In Enshi Prefecture, the average yield for rice this year is reported to be around 1,000 pounds per acre, with some high-quality plots yielding up to 1,200 pounds, marking a 20% increase in production [2] - In Ejin Banner, the planting area for honeydew melons has reached 50,000 acres, with an anticipated total yield of 100,000 tons, supported by improved cold chain logistics and the development of cross-border e-commerce [2] Group 3: Market Trends and Future Plans - The honeydew melon from Ejin Banner has gained recognition in international markets, becoming a key export product for the region [2] - Future plans include focusing on "technology-driven agriculture and brand enhancement," promoting standardized, branded, and intensive development of the honeydew melon industry [2]

Core Insights - Ningxia Zhongwei's selenium sand melon has entered a harvest season, with production and sales activities enhancing the quality agricultural product sales system [1] - The average income of melon farmers has increased from over 10,000 yuan in 2014 to over 100,000 yuan in 2024, reflecting a tenfold growth over ten years [1] - Zhongwei has established the first national quality safety traceability system for selenium sand melon, with over 100 production and operation entities cultivated [1] Group 1 - In 2024, Zhongwei planted 427,000 acres of selenium sand melon, yielding a total output of 1.1 million tons and generating a total output value of 1.837 billion yuan [1] - The brand value of "Zhongwei Selenium Sand Melon" reached 3.598 billion yuan [1] - Other agricultural products, such as goji berries and beef cattle, are also thriving, contributing to the overall agricultural benefits [1] Group 2 - Zhongwei has leveraged its digital information industry advantages to build an industrial consortium of "research institutions + leading enterprises + cooperatives + farmers," significantly improving production and operational levels [2] - The total output value of agriculture, forestry, animal husbandry, and fishery in Zhongwei increased by 5.9% year-on-year in the first half of the year [2] - The local government emphasizes industrial revitalization as a priority for rural revitalization, focusing on developing characteristic advantageous industries and enhancing market reach [2]

Core Viewpoint - Hebei Province's Shexian County is actively implementing an agricultural brand cultivation plan focused on regional specialty products, enhancing brand development through various practical measures to support rural revitalization [1][2] Group 1: Brand Development Initiatives - The Shexian Market Supervision Bureau collaborates with local agricultural, forestry, and supply departments to systematically identify and cultivate eight types of specialty agricultural products, including walnuts and pepper, as key geographical indication trademarks [1] - A clear roadmap for intellectual property-driven brand development has been established, aiming to strengthen agriculture through branding and geographical indications [1] Group 2: Intellectual Property Support - The bureau has launched a knowledge property specialist assistance initiative, providing one-on-one guidance from expert teams to help local producers document the historical and cultural significance of their products and prepare application materials [1] - Currently, Shexian has five registered geographical indication trademarks, with four additional products, including Shexian millet and sturgeon, in the application process [1] Group 3: Economic Impact - Fourteen local enterprises have obtained usage rights for geographical indication products, leading to significant economic benefits: Shexian walnuts generate a value of 400 million yuan, while traditional Chinese medicinal herbs like Chaihu and Lianqiao contribute over 360 million yuan annually [2] - The market presence of Shexian's geographical indication products has resulted in increased demand and sales, exemplified by the success of Shexian Lianqiao, which has seen a substantial rise in sales following trademark registration [1][2]

Core Viewpoint - The Guangxi Agricultural Brand Promotion Association held its re-election meeting, focusing on the "Guizihou" brand strategy to enhance agricultural branding and competitiveness in Guangxi [2][4][22]. Group 1: Meeting Overview - The re-election meeting took place on May 26 at the Guangxi Agricultural and Rural Affairs Department, summarizing the previous council's achievements and electing a new leadership team [2][4][18]. - The new president, Guo Xuqian, emphasized a mission to serve national strategies and empower rural revitalization, aiming to expand membership to over 300 in five years [22][24]. Group 2: Achievements and Goals - The previous council, under the guidance of the Agricultural and Rural Affairs Department, achieved significant progress, including the establishment of 54 members and the cultivation of 666 brand products in Guangxi [15][16]. - Guangxi ranked first in the number of brands in the China Brand Value Regional Brand (Geographical Indication) Top 100 list in 2022, and second in 2023 and 2024, showcasing the strength of the "Guizihou" agricultural brand [17]. Group 3: Future Directions - The association will focus on five key work systems: party leadership, service upgrades, value enhancement, industry integration, and self-strengthening [22]. - The vice director of the Agricultural and Rural Affairs Department, Tang Xianlai, highlighted the importance of brand building for rural revitalization and agricultural development, urging the association to enhance brand responsibility and leverage policy opportunities [27][28][30].