黄庆明决心做一款好米。 虽然朝着这个目标，过去十年来他踩了一些坑。 黄庆明是湖南助农米业有限公司董事长，眼下，他作为省人大代表正在参加2026年湖南省两会。 会议开幕的第二天，2026年中央一号文件发布，强调"培育农业精品品牌"。 2026年湖南省两会召开之际，红网重磅推出6组政论体系列报道《潜能实践论》，从实践、观点等多维角度，探寻湖南的机遇与风口。今天是立春节气， 推出第四组"农业篇"，受访嘉宾分别为省人大代表、湖南助农米业有限公司董事长黄庆明和省人大代表、南县县委书记钟剑波。 黄庆明的大米事业，正是以"品牌"为核心。他也想谈谈自己的成败得失，为"品牌强农"贡献些经验。 "好米必须有个好品牌" 黄庆明的公司，在洞庭湖畔的益阳市南县。 南县是小龙虾养殖大县，产量常年位居全国前三。 这里的小龙虾，基本是养在水稻田里。 这有多种好处。一来，兼顾粮食生产和水产养殖；二来，稻能给虾遮阴避害，虾能给稻除虫施肥，形成生态循环。 南县稻田中的小龙虾 近两年，南县稻虾田面积稳定在60万亩以上，年产稻虾米原粮近30万吨。 虾的经济价值比稻高。农户为了保证虾的存活率，会尽可能不用化肥农药。 如此种出来的稻虾米，绿色有机，值更高 ...

下一步，山东省将继续沿着科技兴农、绿色兴农、质量兴农、品牌强农的发展路径，精耕"土特产"文 章，持续壮大名特优新农产品阵营，不断提升山东优质农产品的知名度、美誉度与市场竞争力，为全面 推进农业强省建设、谱写乡村振兴齐鲁新篇章注入强劲动力。 据了解，山东省2025年深化改革并成功构建省、市、县三级联动的名特优新农产品认定管理机制，形成 省级统筹指导、市级推进落实、县级协调服务的工作格局，全面提升全省名特优新农产品管理服务水 平。加强对重点产品现场核查与指导服务，对6个畜牧类名特优新农产品开展营养品质稳定性跟踪监测 评价，品质指标达标率保持100％。同时，组织实施全省名特优新农产品资源普查，制定专项工作方 案，系统梳理收录260余个区域特色农产品信息，全面摸清优质特色农产品资源家底，为规模提升、结 构优化与精准培育提供了科学支撑。同时，山东持续擦亮"鲁字号"金名片，组织173家企业、133个产品 参加2025年全国名特优新农产品产销对接活动，山东展区荣获"最佳组织奖"，品牌影响力持续提升。 据山东省农业农村厅1月28日消息，2025年，山东省将培育名特优新农产品作为提升农业质量效益和竞 争力的重要抓手，坚持数量与 ...

Core Viewpoint - The government of Yantai has emphasized the development of strong agricultural industries to enhance the quality and branding of local products, particularly focusing on specialties like Yantai apples and sea cucumbers, aiming to increase their market value and recognition [1][3]. Group 1: Agricultural Development Strategies - The government work report highlights the need for a systematic approach to brand building for Yantai's agricultural products, transitioning from "high-quality products" to "well-known brands" [3][4]. - There is a recognition of the challenges faced by Yantai's agricultural products, including insufficient brand awareness and limited market penetration, which hinder sustainable growth and farmer income [3][4]. Group 2: Branding and Marketing Recommendations - Recommendations include enhancing top-level design by creating a comprehensive brand system led by the municipal agricultural bureau, supported by a special fund for promotional activities [3][5]. - A multi-dimensional communication strategy is proposed, combining traditional media with new media and digital marketing, including live streaming and short video content to enhance product storytelling [4][5]. Group 3: Cultural Integration and Experience Marketing - The integration of agricultural branding with local cultural elements, such as marine and farming cultures, is suggested to add emotional and cultural value to products, making them more appealing to consumers [4][5]. - The promotion of "agriculture + tourism" is highlighted as a new channel for enhancing product value, with suggestions for developing themed tourism routes that connect production areas with consumer experiences [4][5]. Group 4: Quality Assurance and Supply Chain Improvements - The establishment of a comprehensive quality assurance system from farm to table is recommended to ensure that Yantai agricultural products are synonymous with safety and quality [6]. - Enhancements in logistics and supply chain, particularly through cold chain facilities, are essential for maintaining product quality and improving consumer experience [6].

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Core Viewpoint - The Fourth Western (Chengdu) Agricultural Inputs Expo (CAE2026) will be held on May 30-31, 2026, in Chengdu, focusing on "Green Agriculture, Technology Empowerment, and Strong Brands" [1] Group 1: Event Details - CAE2026 will take place at the China Western International Expo City, with an exhibition area exceeding 30,000 square meters [1] - The event is expected to attract over 1,000 high-quality domestic and international brand enterprises and more than 50,000 professional visitors [1] Group 2: Objectives and Themes - The expo aims to showcase advanced agricultural input products, cutting-edge technologies, and innovative models to enhance the efficiency of the agricultural industry chain [1] - It will facilitate the transformation and application of agricultural technology achievements [1] Group 3: Product Coverage - The exhibition will cover all production factors in agricultural planting, including various fertilizers, plant growth regulators, soil conditioners, seeds, seedlings, plant protection equipment, water-saving irrigation systems, smart agriculture systems, and production packaging equipment [1]

Core Insights - The event aims to deepen agricultural resource collaboration between Beijing and Liaoning, promoting regional public brand co-construction and efficient production-sales connections [1][2] Group 1: Event Overview - The "Liaoning-Beijing Agricultural Cooperation Exchange Activity" was held in Beijing, co-hosted by the Liaoning Provincial Department of Agriculture and Rural Affairs and the Beijing Agricultural and Rural Bureau [1] - Over a hundred representatives from government, research institutions, leading enterprises, financial institutions, and buyers from both regions attended the event to discuss high-quality agricultural development [1] Group 2: Activities and Outcomes - The Liaoning delegation visited JD Group headquarters to learn about e-commerce operations and engaged in on-site negotiations with over 150 buyers at Beijing's Xinfadi wholesale market, promoting local specialty products such as Panjin rice and Donggang strawberries [2] - A centralized promotion event at Liaoning Building facilitated further connections between 23 agricultural enterprises from Liaoning and Beijing buyers, resulting in broad supply and sales cooperation intentions [2] Group 3: Strategic Context - The event aligns with national strategies for rural revitalization and the construction of a strong agricultural nation, emphasizing "brand strengthening agriculture" as a core path for agricultural modernization and industrial prosperity [2] - The deep integration of enterprise self-brands with regional public brands is deemed crucial for resource integration, enhancing overall industry value, and transforming local advantages into market competitiveness [2]

Core Points - The event "Su Nong You Pin" was held in Yixing City, focusing on agricultural brand promotion and supply chain connections [1] - The initiative aims to enhance the overall marketing level of agricultural brands in Jiangsu Province, aligning with the brand-strengthening policies [1] - Various regional public brand representatives showcased creative video content, highlighting unique agricultural products [1] Group 1 - The event was organized by the Provincial Department of Agriculture and Rural Affairs, with participation from representatives of 13 cities, 30 agricultural brands, and nearly 200 agricultural entities [1] - The initiative features key agricultural products such as Yangxian tea, Yizheng Lvyang spring tea, and Dongtai watermelon, among others [1] - The event facilitated one-on-one discussions between 40 buyers from various sectors, including high-end dining and fresh food e-commerce, promoting direct engagement [1] Group 2 - A significant number of high-quality and distinctive Jiangsu brand agricultural products attracted buyer interest, leading to procurement intentions across multiple categories like grains, fruits, and seafood [1] - The event emphasized the importance of sourcing local ingredients and agricultural branding to enhance consumer awareness [1]

Group 1 - Jinan City government emphasizes the importance of quality in agriculture, focusing on increasing the supply of green and high-quality agricultural products [1] - The establishment of a comprehensive agricultural product quality safety supervision system, including the creation of 12 specialized working groups for key products and a digital supervision platform covering 14 districts and 3226 farming entities [1] - The implementation of an electronic certification system for edible agricultural products, resulting in over 373,000 electronic traceability records and maintaining a quality safety monitoring pass rate of over 98% [1] Group 2 - Jinan promotes agricultural standardization by developing 102 local agricultural standards, ensuring that major products have clear guidelines [2] - The city has achieved significant progress in organic food certification, with 293 effective green organic food products and 36 geographical indication products [2] - The coverage rate of soil testing and formula fertilization technology has reached 90%, alongside the establishment of 32 national-level standardized breeding demonstration farms [2] Group 3 - Jinan strengthens agricultural brand development with the "Spring Water Family" public brand and a matrix of 1+15+N brands, involving 140 authorized enterprises and 420 products [3] - The city has organized various promotional activities, including the selection of the first batch of "Good Agricultural Products" and participation in national agricultural fairs [3] - A total of 681 products have been launched through the "1+1+N" JD Jinan Agricultural Specialty Pavilion system, enhancing market access for local agricultural products [3]

Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]

Core Insights - The "2025 Xinhua Index Harvest Festival" highlighted the launch of the "Xinhua Purple Cloud Red Heart Sweet Potato Brand Influence Index," marking a significant development in agricultural branding and consumer engagement [1][2]. Brand Influence and Consumer Engagement - The brand influence index saw a remarkable increase, driven by a shift from passive consumer reception to active participation, with a 759.14% quarter-on-quarter rise in brand attention index, reaching 813.89 points in Q2 2025 [2]. - The interaction on social media platforms exceeded 58,600, with a 100% positive feedback rate across all platforms and over 3 million total views from central media reports, including 2.2 million views on a single article from Xinhua [2]. Agricultural Ecosystem and Production Upgrades - The index's performance is attributed to a comprehensive restructuring of the agricultural ecosystem in Ziyun County, Guizhou Province, with 42,000 acres planted in 2024 and a significant increase in sweet potato yield to 3,500 pounds per acre through advanced agricultural techniques [5]. - The processing sector has developed various products, including sweet potato chips and beverages, processing 3,000 tons of sweet potatoes annually and creating over 100 jobs, transitioning from raw material sales to value creation [5]. Competitive Positioning and Unique Selling Proposition - The Ziyun Red Heart Sweet Potato differentiates itself in a saturated market through its unique ecological advantages and dual certifications, including national geographical indication and green food certification, enhancing its brand authority [8]. - The sweet potato's nutritional profile includes a protein content of 1.20% and potassium content of 1,640 mg/kg, with a taste described as sweet and smooth, positioning it as a premium product in the market [8]. Strategic Development Pathways - The index report outlines four strategic directions for long-term industry development: enhancing infrastructure, purifying seed potatoes, promoting green practices, and expanding market reach, aiming for a transition from passive harvests to proactive income generation [9]. - These strategies address industry pain points and emphasize the importance of integrating technology, data-driven decision-making, and deep industry collaboration to create a complete value chain for rural revitalization [9].