11月4日，由省农业农村厅主办的"苏农优品"农情四季农业品牌宣传创意分享和农产品供应链对接 品鉴活动在宜兴市举办。全省13个设区市农业农村部门代表、30家农业品牌代表、60家农产品采购商、 近200家农业生产经营主体和社会各界嘉宾共同参与。 "苏农优品"是省农业农村厅今年为贯彻落实品牌强农的部署要求，提升全省农业品牌整体营销水 平，重点打造的农产品区域公用品牌综合性宣传口号。阳羡茶、仪征绿杨春茶、甘露青鱼、东台西瓜、 阳山水蜜桃等多个农产品区域公用品牌主体携品牌创意短视频作品登台，分享了立意新颖、视角独特的 创意内容。活动以我省优势特色农产品为主要食材创制大厨"拿手菜"，引导采购商和消费者关注食材产 地和农业品牌，并为来自高端餐饮、速食加工、生鲜电商、果蔬供应链、学校和机关后勤等行业的40家 采购商布设专属洽谈桌位，方便采供双方"一对一"交流。一大批品质优良、特色鲜明、供货稳定的江苏 品牌农产品赢得采购商青睐，在粮油、果蔬、畜禽、水产等多个品类达成采购意向。 ...

Group 1 - Jinan City government emphasizes the importance of quality in agriculture, focusing on increasing the supply of green and high-quality agricultural products [1] - The establishment of a comprehensive agricultural product quality safety supervision system, including the creation of 12 specialized working groups for key products and a digital supervision platform covering 14 districts and 3226 farming entities [1] - The implementation of an electronic certification system for edible agricultural products, resulting in over 373,000 electronic traceability records and maintaining a quality safety monitoring pass rate of over 98% [1] Group 2 - Jinan promotes agricultural standardization by developing 102 local agricultural standards, ensuring that major products have clear guidelines [2] - The city has achieved significant progress in organic food certification, with 293 effective green organic food products and 36 geographical indication products [2] - The coverage rate of soil testing and formula fertilization technology has reached 90%, alongside the establishment of 32 national-level standardized breeding demonstration farms [2] Group 3 - Jinan strengthens agricultural brand development with the "Spring Water Family" public brand and a matrix of 1+15+N brands, involving 140 authorized enterprises and 420 products [3] - The city has organized various promotional activities, including the selection of the first batch of "Good Agricultural Products" and participation in national agricultural fairs [3] - A total of 681 products have been launched through the "1+1+N" JD Jinan Agricultural Specialty Pavilion system, enhancing market access for local agricultural products [3]

Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]

Core Insights - The "2025 Xinhua Index Harvest Festival" highlighted the launch of the "Xinhua Purple Cloud Red Heart Sweet Potato Brand Influence Index," marking a significant development in agricultural branding and consumer engagement [1][2]. Brand Influence and Consumer Engagement - The brand influence index saw a remarkable increase, driven by a shift from passive consumer reception to active participation, with a 759.14% quarter-on-quarter rise in brand attention index, reaching 813.89 points in Q2 2025 [2]. - The interaction on social media platforms exceeded 58,600, with a 100% positive feedback rate across all platforms and over 3 million total views from central media reports, including 2.2 million views on a single article from Xinhua [2]. Agricultural Ecosystem and Production Upgrades - The index's performance is attributed to a comprehensive restructuring of the agricultural ecosystem in Ziyun County, Guizhou Province, with 42,000 acres planted in 2024 and a significant increase in sweet potato yield to 3,500 pounds per acre through advanced agricultural techniques [5]. - The processing sector has developed various products, including sweet potato chips and beverages, processing 3,000 tons of sweet potatoes annually and creating over 100 jobs, transitioning from raw material sales to value creation [5]. Competitive Positioning and Unique Selling Proposition - The Ziyun Red Heart Sweet Potato differentiates itself in a saturated market through its unique ecological advantages and dual certifications, including national geographical indication and green food certification, enhancing its brand authority [8]. - The sweet potato's nutritional profile includes a protein content of 1.20% and potassium content of 1,640 mg/kg, with a taste described as sweet and smooth, positioning it as a premium product in the market [8]. Strategic Development Pathways - The index report outlines four strategic directions for long-term industry development: enhancing infrastructure, purifying seed potatoes, promoting green practices, and expanding market reach, aiming for a transition from passive harvests to proactive income generation [9]. - These strategies address industry pain points and emphasize the importance of integrating technology, data-driven decision-making, and deep industry collaboration to create a complete value chain for rural revitalization [9].

Core Insights - The article highlights the successful harvest of various agricultural products in multiple regions, driven by new varieties and advanced farming machinery [1][2] Group 1: Agricultural Innovations - In Yongfeng Village, located in the core area of "Tianfu Granary," new rice varieties have been introduced, resulting in high yields and good quality [1] - Since 2016, Yongfeng Village has selected over 30 high-yield rice varieties suitable for local cultivation and developed new agricultural technologies that have been promoted throughout Sichuan Province [1] - The use of micro-harvesting equipment in mountainous areas has significantly reduced labor input and minimized grain loss, addressing labor shortages and improving production efficiency [2] Group 2: Crop Yields and Production - In Meishan City, a total of 1.452 million acres of rice have been planted, with an expected total yield of 800,000 tons by the end of September [1] - In Enshi Prefecture, the average yield for rice this year is reported to be around 1,000 pounds per acre, with some high-quality plots yielding up to 1,200 pounds, marking a 20% increase in production [2] - In Ejin Banner, the planting area for honeydew melons has reached 50,000 acres, with an anticipated total yield of 100,000 tons, supported by improved cold chain logistics and the development of cross-border e-commerce [2] Group 3: Market Trends and Future Plans - The honeydew melon from Ejin Banner has gained recognition in international markets, becoming a key export product for the region [2] - Future plans include focusing on "technology-driven agriculture and brand enhancement," promoting standardized, branded, and intensive development of the honeydew melon industry [2]

Core Insights - Ningxia Zhongwei's selenium sand melon has entered a harvest season, with production and sales activities enhancing the quality agricultural product sales system [1] - The average income of melon farmers has increased from over 10,000 yuan in 2014 to over 100,000 yuan in 2024, reflecting a tenfold growth over ten years [1] - Zhongwei has established the first national quality safety traceability system for selenium sand melon, with over 100 production and operation entities cultivated [1] Group 1 - In 2024, Zhongwei planted 427,000 acres of selenium sand melon, yielding a total output of 1.1 million tons and generating a total output value of 1.837 billion yuan [1] - The brand value of "Zhongwei Selenium Sand Melon" reached 3.598 billion yuan [1] - Other agricultural products, such as goji berries and beef cattle, are also thriving, contributing to the overall agricultural benefits [1] Group 2 - Zhongwei has leveraged its digital information industry advantages to build an industrial consortium of "research institutions + leading enterprises + cooperatives + farmers," significantly improving production and operational levels [2] - The total output value of agriculture, forestry, animal husbandry, and fishery in Zhongwei increased by 5.9% year-on-year in the first half of the year [2] - The local government emphasizes industrial revitalization as a priority for rural revitalization, focusing on developing characteristic advantageous industries and enhancing market reach [2]

Core Viewpoint - Hebei Province's Shexian County is actively implementing an agricultural brand cultivation plan focused on regional specialty products, enhancing brand development through various practical measures to support rural revitalization [1][2] Group 1: Brand Development Initiatives - The Shexian Market Supervision Bureau collaborates with local agricultural, forestry, and supply departments to systematically identify and cultivate eight types of specialty agricultural products, including walnuts and pepper, as key geographical indication trademarks [1] - A clear roadmap for intellectual property-driven brand development has been established, aiming to strengthen agriculture through branding and geographical indications [1] Group 2: Intellectual Property Support - The bureau has launched a knowledge property specialist assistance initiative, providing one-on-one guidance from expert teams to help local producers document the historical and cultural significance of their products and prepare application materials [1] - Currently, Shexian has five registered geographical indication trademarks, with four additional products, including Shexian millet and sturgeon, in the application process [1] Group 3: Economic Impact - Fourteen local enterprises have obtained usage rights for geographical indication products, leading to significant economic benefits: Shexian walnuts generate a value of 400 million yuan, while traditional Chinese medicinal herbs like Chaihu and Lianqiao contribute over 360 million yuan annually [2] - The market presence of Shexian's geographical indication products has resulted in increased demand and sales, exemplified by the success of Shexian Lianqiao, which has seen a substantial rise in sales following trademark registration [1][2]

Core Viewpoint - The Guangxi Agricultural Brand Promotion Association held its re-election meeting, focusing on the "Guizihou" brand strategy to enhance agricultural branding and competitiveness in Guangxi [2][4][22]. Group 1: Meeting Overview - The re-election meeting took place on May 26 at the Guangxi Agricultural and Rural Affairs Department, summarizing the previous council's achievements and electing a new leadership team [2][4][18]. - The new president, Guo Xuqian, emphasized a mission to serve national strategies and empower rural revitalization, aiming to expand membership to over 300 in five years [22][24]. Group 2: Achievements and Goals - The previous council, under the guidance of the Agricultural and Rural Affairs Department, achieved significant progress, including the establishment of 54 members and the cultivation of 666 brand products in Guangxi [15][16]. - Guangxi ranked first in the number of brands in the China Brand Value Regional Brand (Geographical Indication) Top 100 list in 2022, and second in 2023 and 2024, showcasing the strength of the "Guizihou" agricultural brand [17]. Group 3: Future Directions - The association will focus on five key work systems: party leadership, service upgrades, value enhancement, industry integration, and self-strengthening [22]. - The vice director of the Agricultural and Rural Affairs Department, Tang Xianlai, highlighted the importance of brand building for rural revitalization and agricultural development, urging the association to enhance brand responsibility and leverage policy opportunities [27][28][30].

Group 1 - Guangdong Province has launched a series of innovative tree-planting activities, promoting a "cloud planting + offline planting" model that engages the public in environmental conservation [4][5][6] - Over 100 users of the "Plant a Tree" app participated in the recent tree-planting events, successfully planting more than 200 trees [5][6] - The initiative is part of a broader effort to make tree planting more accessible and engaging through the integration of internet technology [6][7] Group 2 - The brand value of Yingde black tea has reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top brand in the national black tea category [10][11] - This achievement is seen as a milestone in the local efforts to promote the integration of tea culture, industry, and technology [11][12] - Yingde black tea gained significant recognition two years ago when it was served at a tea meeting between the leaders of China and France [12][13] Group 3 - The agricultural technology team in Xin'an Town is actively promoting the guava industry by providing specialized training on seedling cultivation techniques [15][17] - The training attracted nearly 200 local villagers, demonstrating a strong community interest in enhancing agricultural practices [19] Group 4 - The "Qingyuan Chicken" brand is being marketed through live streaming, showcasing the company's innovative approach to e-commerce in the agricultural sector [22][26] - Qingyuan has maintained its position as the top region for agricultural e-commerce in China for six consecutive years, highlighting the effectiveness of its marketing strategies [22][23] Group 5 - The "New Feng Flavor" agricultural brand is seeking to establish a think tank to enhance regional agricultural development and brand strength [41][42] - Experts from various fields are invited to join the think tank, which aims to leverage their knowledge for the benefit of the local agricultural economy [43][44]

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].