Core Insights - The article emphasizes the shift in consumer demand from purely functional products to those that also prioritize aesthetics and personal expression, particularly in the audio equipment market [1][3][12] - The introduction of the NEW CYBER audio device by the company represents a significant innovation that combines technology and aesthetics, targeting the emerging "desktop culture" among younger consumers [1][6][15] Market Trends - The Chinese Bluetooth speaker market is projected to reach 25.9 million units in sales by 2025, with a year-on-year growth of 4.1%, indicating a recovery despite previous market stagnation [3] - Consumer preferences are evolving towards "self-pleasure" consumption, focusing on emotional value and aesthetic experience rather than just functionality [3][12] Product Features - NEW CYBER features a unique design inspired by a mini seaside house, incorporating a modular structure and industrial aesthetics, enhancing the immersive audio-visual experience [4][8] - The product includes a 2.8-inch color screen for dynamic lyric display, customizable themes, and real-time monitoring of device status, elevating the user experience [11][15] Technological Innovation - Built on 29 years of acoustic research, NEW CYBER utilizes a 2.1 acoustic architecture with a combination of various speaker units and a dual-channel D-class amplifier, delivering high-quality sound [12][13] - The device supports multiple connectivity options, including Bluetooth V6.0 and USB sound card, catering to diverse consumer needs [15] Brand Positioning - The launch of NEW CYBER positions the company as a pioneer in integrating aesthetics with technology in the audio equipment sector, appealing to the younger demographic [15][16] - The brand's evolution reflects a deep understanding of modern lifestyle trends, establishing a new paradigm for how technology and aesthetics can coexist in consumer products [16]