次元消费

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“五五购物节”带热消费市场 南京路步行街次元消费焕新亮相 新消费场景 引中外粉丝排长队
Jie Fang Ri Bao· 2025-05-04 03:42
Group 1 - The "Five-Five Shopping Festival" has led to a vibrant consumer market in Shanghai, particularly attracting Generation Z consumers with various themed experiences and pop-up events [1] - The first department store on Nanjing Road has introduced a new "Dimension Renewal" theme, featuring 10 diverse dimension-themed stores, enhancing the shopping experience with interactive elements and popular IPs like "Jujutsu Kaisen" and "Digimon" [1] - The "Qili Dimension Market" has become a popular creative market brand, drawing enthusiasts from across the country for its unique two-dimensional cultural atmosphere and social experiences [1] Group 2 - The global flagship store of Pop Mart on Nanjing Road experienced a surge in foot traffic during the holiday, leading to crowd control measures on May 1st [2] - The release of the third generation of the popular IP labubu by Pop Mart resulted in significant online buzz, with the product launch trending on social media [2] - International tourists have shown increased interest in "reverse purchasing," with many visitors from abroad eager to buy Pop Mart products that are not available in their home countries [2]