Group 1 - The article discusses the implementation of measures by the Beijing Municipal Government to enhance the fertility support policy system and promote a fertility-friendly society [1] - It emphasizes the cultivation of a new marriage and fertility culture, advocating for the importance of childbirth in society and encouraging responsible parenting among couples [1] - The government aims to strengthen family, social, and educational roles in guiding youth to establish correct views on marriage, fertility, and family [1] Group 2 - The measures include enhancing marriage and relationship guidance services, creating youth friendship service brands like "Youth Love Group," and providing credible matchmaking services [1] - There is a focus on promoting marriage customs reform and changing outdated practices, such as extravagant wedding celebrations and high bride prices, to foster a positive marriage culture [1]