Core Insights - The 2025 Shenzhen Maternal and Infant Expo (referred to as "Expo") will take place on August 23-24 at the Shenzhen Convention Center, featuring over 300 exhibitors and more than 50,000 attendees [1] - The Expo will cover a wide range of categories including assisted reproduction, maternal and child health, and early education, providing comprehensive solutions for families throughout the entire lifecycle from "preconception to parenting" [1] - Meituan's maternal and infant sector aims to enhance service experiences and promote digital upgrades in the industry, having already established service coverage in over 300 cities and towns across China with more than 100,000 merchants listed on its platform [1] Company Strategy - Meituan's participation in the Expo is driven by the event's "full-cycle ecosystem" advantage, allowing collaboration with various merchants to meet the comprehensive needs of mothers [2] - The Expo serves as a bridge connecting the Shenzhen and Hong Kong markets, facilitating Meituan's access to cross-regional customers, particularly in Guangdong, a province with significant maternal and infant market potential [2] - Meituan plans to co-create a "Worry-Free Pregnancy and Maternity Service Package" with merchants, integrating prenatal and postnatal services to enhance customer engagement and operational efficiency [3] Market Dynamics - There is a notable contradiction between the demands of maternal families and existing industry issues, with concerns about the reliability of maternity centers and a shift in consumer behavior among younger mothers who seek personalized services [2] - The Expo is expected to provide a platform for merchants to interact with a targeted customer base, improving connection efficiency and addressing market pain points [2][3] - Meituan aims to showcase its digital achievements in the maternal and infant sector at the Expo, exploring future development directions for the industry [3]