Core Insights - The segmented travel model of "first family reunion, then travel" is gaining popularity during the Spring Festival holiday [1] - Tujia's data shows that bookings for homestays from the first to the third day of the New Year account for half of the total holiday bookings, with Yunnan leading the nation in homestay booking popularity [1] Regional Distribution - Southern provinces such as Yunnan, Guangdong, Fujian, Guangxi, and Zhejiang are the most popular regions for homestay bookings this Spring Festival [1] - Among the top ten popular destinations for homestay bookings nationwide, eight are warm southern locations, including Dali, Shantou, Beihai, Kunming, Chaozhou, Fuzhou, Guangzhou, and Xishuangbanna, with Dali ranking first [1] - Northern cities like Beijing and Harbin are also featured due to their rich cultural traditions and winter sports attractions [1] Market Trends - The rising popularity of the homestay market reflects a deeper transformation in consumer demand [1] - The integration of "homestay + local customs" allows hosts to act as cultural ambassadors, enhancing tourism consumption from mere sightseeing to immersive cultural experiences [1] - This shift is contributing new momentum to rural revitalization and county-level economic development [1]