距离十一假期还有五天，第一批"请3休12"的打工人已经在路上了。民宿预订平台途家的数据显示，今年9月27日至30日的民宿预订量，同比去年增长了 10%。这批"一天都不愿多等"、率先住进民宿的游客中，00后占比接近四成。在预订前十城市中，南京排第二。 假期多了一天，今年十一的民宿预订量，比去年增长超过三成。"追秋"和音乐节"追星"为主题的出行趋势尤为突出，95后游客占比超过三分之一。外国游 客"China Travel"热度不减，他们的足迹出现在全国125个城市，比去年增加了20个。 音乐节成为小城"流量密码"，泰州等小众城市真香 不想人挤人、注重独特体验，在这个十一假期，民宿预订增速最快的城市，包括广西钦州、甘肃陇南、江苏泰州、湖北孝感等小众城市。 音乐节的举办地出现"一房难求"的盛况，机智的民宿房东们很快嗅到商机。来自江苏无锡的徐先生，从2023年开始经营自己的民宿玖居太湖湾。最初，有 一部分音乐节的观众来详细询问民宿的位置，徐先生发现，自己的民宿距离常州太湖湾音乐节的举办地只需要十几分钟车程。于是，他很快打出一个卖点 ——"来住宿的音乐节观众，可以享受免费车接车送的服务"。这项服务果然为他吸引来了不少住客 ...

平台数据："十一"假期中国多地民宿预订量激增 来源：中国新闻网 中新社北京9月26日电 (记者 刘亮)中国"十一"国庆假期即将到来，全球公寓民宿预订平台途家26日披 露，假期期间该平台上多地民宿预订量涨幅明显。其中，以追音乐节和"追秋"为主题的出行趋势较为突 出。 途家数据显示，今年"十一"假期该平台整体民宿预订量和去年同期相比增长超三成，预订量增速最快的 城市包括广西钦州、甘肃陇南、江苏泰州、湖北孝感等。 音乐节成为小城"流量密码"，带动当地民宿预订量增长。例如，"十一"假期，四川泸州的"银河左岸音 乐节"集结一众知名歌手和乐队，当地民宿预订量在平台上同比大增12倍，增速领跑全国。同样举办音 乐节的安徽马鞍山、陕西宝鸡、河北邯郸民宿预订量也分别同比增长7倍、4倍和2倍。 不少游客则热衷于"追秋"。平台数据显示，今年"十一"假期，黑龙江伊春，内蒙古呼伦贝尔、阿尔山的 民宿预订量同比翻倍；吉林长白山、新疆阿勒泰的民宿预订量同比增速在50%以上。"追秋"的游客群体 中，"Z世代"是民宿预订主力，其中"95后"游客占比超三分之一；"00后"游客的增速最快，同比增长 43%。 外国游客也加入旅行大军，住进民宿。据途家 ...

民宿市场的热度正是游客出行意愿高涨的缩影。据途家数据，假期多了一天，十一的民宿预订量，比去 年增长超过三成。"追秋"和音乐节"追星"为主题的出行趋势尤为突出，95后游客占比超过三分之一，而 00后游客增速最快，同比增长43%。外国游客"ChinaTravel"热度不减，他们的足迹出现在全国125个城 市，比去年增加了20个。 具体来看，这个十一假期，途家民宿预订增速最快的城市，包括广西钦州、甘肃陇南、江苏泰州、湖北 孝感等小众城市。同时，音乐节成为今年十一假期的另一个"流量密码"。截至9月中旬，全国已有30余 场音乐节定档，除了广州、南京等大城市，越来越多的小城市也加入其中。 十一假期，泸州的"银河左岸音乐节"在10月5日至10月7日持续三天，集结了不少知名歌手和乐队。途家 数据显示，今年十一假期，泸州的民宿预订量涨势亮眼，同比猛增12倍，增速领跑全国城市。同样举办 音乐节的马鞍山、宝鸡、邯郸等地的民宿订单，也分别同比增长7倍、4倍和2倍。 距离十一假期还有五天，第一批"请3休12"的打工人已经在路上了。 9月26日，民宿预订平台途家发布数据显示，今年9月27日至30日的民宿预订量，同比去年增长了10%， 率 ...

国庆长假来临，民宿预订平台的"大战"一触即发。木鸟、途家、美团三大平台各出奇招，试图在这场旅游旺季中分得一杯羹。本文将深入剖析 这三大平台在国庆档的策略与表现，探讨它们如何在激烈的市场竞争中寻找新的增长点。 自暑期档落幕之后，2025年最后一个重磅假期国庆长假聚集了所有人的目光。 木途美分庭抗礼，国庆档的混战随之彻底沸腾。 近期各家陆续发布了预测报告，木鸟民宿大学生民宿订单同比去年同期上涨18.7%，美团旅行数据显示，截至9月22日，国庆文旅预订同比增速达73%。 今年的国庆恰逢中秋，足足8天的长假不仅拉长了旅游窗口期，更叠加了中秋"家庭团聚"与国庆"休闲消费"的双重场景优势，市场空间比往年更为广阔。 早在国庆档前十天，木鸟民宿与途家民宿就上演了一场针锋相对的活动对决，从国庆前一路卷到了国庆结束。 具体来看，木鸟民宿上线了"双节同庆"活动，专题共分为北方、西南、江南、岭南四个版块，每个版块下有所属对应城市及热门景点方便用户选择，同时 推出了5-35元不等的五档优惠券促进转化，而从推荐的房源来看，大部分都是100-300之间的网红民宿，颜值较高，比较符合年轻人调性。 各家虽都推出了国庆活动，却在具体实施上有显著 ...

Group 1 - The search volume for keywords such as "Qixi," "Valentine's Day," and "couples" has surged, doubling year-on-year on travel platforms like Qunar and Tujia [1] - During the Qixi festival, the highest ticket booking volume comes from young adults aged 23-40, accounting for nearly 60% of total bookings [1] - Popular tourist destinations during Qixi include Beijing Universal Resort, Shanghai Disneyland, the Forbidden City, Jiuzhaigou Valley in Sichuan, and Beihai Park in Beijing [1] Group 2 - Hotel bookings on Qunar saw a significant year-on-year increase of over 40% during Qixi, with Haikou experiencing more than a 100% increase [1] - The top ten cities for hotel booking growth include Haikou, Suzhou, Harbin, Nanchang, Shijiazhuang, Changzhou, Guiyang, Jilin, Urumqi, and Altay [1] - The most popular hotel booking districts are Changsha Wuyi Square, Beijing Olympic Park, Suzhou Guanqian Street, Guiyang Financial City, and Harbin Central Street [1] Group 3 - On Tujia, the booking volume for homestays during Qixi is predominantly from the post-95 and post-00 generations, making up 53% of total bookings [2] - Female users account for approximately 57% of homestay bookings on Tujia [2] - The top ten cities for homestay bookings during Qixi include Chengdu, Harbin, Guiyang, Qingdao, Beijing, Suzhou, Xi'an, Shanghai, Hangzhou, and Kunming [2]

Core Insights - The summer peak season for homestay platforms is concluding, with a focus on product differentiation and user engagement as key competitive strategies [1] - The report from Muniu Homestay indicates record orders, with county-level homestay orders increasing by 42% year-on-year, and Meituan's hotel accommodation search volume rising by 48% since July [1] - The competition among major platforms is intensifying as they aim to capture the last wave of summer traffic through targeted promotions and activities [1][2] Group 1: Market Performance - Muniu Homestay's seaside travel activities have been popular throughout the summer, with reports of high occupancy rates from hosts in coastal areas [2] - As the summer ends, Muniu is launching back-to-school themed promotions with discounts ranging from 5 to 30 yuan, alongside autumn travel activities focusing on nearby trips [2] - The upcoming Qixi Festival is expected to drive additional orders from couples, with Muniu offering themed discounts [2] Group 2: Competitive Strategies - Tujia Homestay is focusing on family-oriented activities, emphasizing large space rentals, while not providing additional promotional offers [5] - Meituan Homestay is primarily using low-price strategies to attract users, with many listings priced below 100 yuan [6] - Muniu Homestay leads in the number and variety of promotional activities, providing users with more reasons to choose their platform [5] Group 3: Industry Dynamics - Since their establishment, Muniu and Tujia have been in a competitive struggle, with Muniu leveraging social media and C-end operations to build a strong competitive barrier [9] - Tujia has shifted its focus to larger vacation rentals, utilizing Ctrip's traffic to cater to family and group travel needs [13][14] - Muniu is enhancing its product offerings by optimizing user experience and reducing decision-making pressure through features like "Flash Booking" and "Today's Selection" [15][19] Group 4: Future Outlook - The competition between Muniu and Tujia is expected to continue evolving, with both platforms exploring new market segments and promotional strategies [11][12] - The overall market remains promising, with positive order growth reported by Muniu and Meituan, supported by upcoming seasonal events [19]

Group 1 - The core viewpoint of the article highlights a significant increase in foreign tourists opting for cultural trips to smaller cities in China, with a notable rise in homestay bookings during the summer of 2025 [1] - The cities with the fastest growth in homestay bookings include Jin Cheng, Kaifeng, Xinxiang, Xinzhou, and Linfen, with Jin Cheng experiencing over a 200% increase in bookings compared to the previous year [1] - The expansion of China's 240-hour visa-free transit policy has contributed to the rise in inbound tourism, with foreign tourists now exploring a wider range of destinations beyond major cities [1] Group 2 - Foreign tourists show a preference for unique accommodation types such as lofts, boutique inns, standalone villas, and old-style houses, which account for over 25% of bookings on the platform [2] - The majority of foreign tourists in Shanghai's Airbnb-style accommodations are from South Korea, with a trend of young friends traveling together, while tourists from other countries tend to travel as families [2] Group 3 - Smaller cities like Diqing in Yunnan and Ili in Xinjiang are gaining popularity among foreign tourists, with significant growth in homestay bookings [3] - The homestay bookings in places like Baoshan in Yunnan and Turpan in Xinjiang have seen over 100% year-on-year growth, while bookings in Tongren, Guizhou, and Longyan, Fujian, have increased by 63% and 50%, respectively [3]

Group 1 - The core viewpoint of the article highlights the increasing interest of foreign tourists in smaller cities in China, with a significant rise in homestay bookings during the summer of 2025 [1] - Data from Tujia indicates that foreign tourists have made homestay reservations in 253 cities across China this summer, with notable growth in bookings in Baoshan, Yunnan, and Turpan, Xinjiang, both exceeding 100% year-on-year [1] - The top five cities for foreign tourist homestay bookings are Shanghai, Guangzhou, Beijing, Chengdu, and Shenzhen, with Dali, Kunming, and Lijiang from Yunnan also ranking in the top ten [1] Group 2 - Foreign tourists show a preference for unique accommodation types, including lofts, boutique inns, standalone villas, and old-style houses, which account for over 25% of bookings on the Tujia platform [1]

Core Viewpoint - In late July, extreme heavy rainfall in Beijing led to severe flooding in several suburban areas, significantly impacting local homestays [1] Company Response - Tujia Homestay announced on July 31 that it will waive commission fees for severely affected hosts during the summer season [1] - After the affected homestays are repaired and resume operations, Tujia will provide traffic support to help these hosts recover their losses [1]

Core Insights - The summer travel peak season has begun, leading to intense competition among homestay platforms like Muniu, Tujia, and Meituan to capture market share [1][4] - Muniu's report predicts a significant increase in county-level homestay orders, with a year-on-year growth of 76.5% [3] - Overall, the summer season is expected to be one of the busiest in recent years, with various platforms launching diverse promotional activities to attract customers [5][7] Market Trends - There is a notable shift towards smaller cities and counties for travel, with traditional tourist cities still holding a significant market share but experiencing slower growth [3] - User expectations for homestay services are rising, with an increasing demand for unique features and value-added services [3][8] - The overall registration growth of homestay-related businesses has slowed, indicating a more stable market environment [8] Competitive Strategies - Muniu is focusing on diverse themes such as "beach therapy" and "homestay surfing," offering multiple discount coupons to enhance user engagement [6][7] - Tujia has launched family-oriented activities centered around water play, targeting larger group accommodations [6] - Meituan is leveraging its low-cost offerings to attract university students, focusing on group gatherings and events [6][9] Industry Dynamics - The competition among platforms is intensifying, with each trying to establish a unique market position through tailored offerings [8][9] - The platforms are not just selling homestays but are also integrating deeper lifestyle elements into their services [8] - The summer season presents a critical opportunity for platforms and hosts to enhance their market presence and customer loyalty [9]