Core Insights - The article highlights the strategic collaboration between Xufu Liquor and the popular CCTV program "Starry Avenue," emphasizing the cultural significance of celebrating labor and dedication through the medium of liquor [1][4][6] Brand Strategy - Xufu Liquor's flagship product, Xufu Daqu (Blue Label), is positioned as a "national good liquor" and "Chinese gift," showcasing the brand's commitment to cultural confidence and industry responsibility [3][6] - The partnership with "Starry Avenue," a long-standing national variety show, aligns with Xufu's mission to provide affordable, quality liquor for the masses, enhancing brand recognition and consumer engagement [4][6] Market Positioning - Xufu Daqu has received multiple accolades, including recognition as one of the "Top 10 Brand Growth Pioneers" in the Chinese liquor industry by Forbes, reflecting its strong market presence and consumer trust [7] - The brand aims to redefine the value of "people's liquor" amidst industry challenges such as high inventory and sluggish sales, demonstrating resilience and a commitment to value co-creation [9] Cultural Resonance - The collaboration with "Starry Avenue" not only serves as a marketing strategy but also resonates with the show's core values of labor and dreams, creating a deeper connection with the target audience [7][9] - Xufu Liquor's narrative emphasizes the emotional bond it creates with consumers, positioning itself as a guardian of quality in everyday life [7][9]