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构建水上运动消费新图景
Jing Ji Ri Bao· 2025-08-13 22:05
Core Insights - The Chengdu World Games is promoting water sports, showcasing the potential for urban development through sports events [1][3] - Water sports participation in China is currently at 28%, significantly lower than land and mountain sports at 99%, indicating room for growth [1] - The development of water sports is hindered by insufficient venue supply, as highlighted by national guidelines encouraging the use of outdoor resources [1] Industry Developments - The Chengdu East New Area is leveraging its water resources by establishing new water sports venues and signing contracts for projects like the Boli Diving Base and Jiahe Water Sports Center [2] - Various districts in Chengdu are promoting different water sports, creating a diverse experience for the public, from kayaking to wakeboarding [2] - The "event-driven development" model is revitalizing water sports, with plans for ongoing public engagement and youth training programs post-World Games [2] Market Potential - The World Games is expected to transition water sports from niche markets to mainstream activities, enhancing sports tourism [3] - Local areas are encouraged to develop diverse models based on their unique resources to sustain the momentum generated by the events [3]