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构建水上运动消费新图景
Jing Ji Ri Bao· 2025-08-13 22:05
Core Insights - The Chengdu World Games is promoting water sports, showcasing the potential for urban development through sports events [1][3] - Water sports participation in China is currently at 28%, significantly lower than land and mountain sports at 99%, indicating room for growth [1] - The development of water sports is hindered by insufficient venue supply, as highlighted by national guidelines encouraging the use of outdoor resources [1] Industry Developments - The Chengdu East New Area is leveraging its water resources by establishing new water sports venues and signing contracts for projects like the Boli Diving Base and Jiahe Water Sports Center [2] - Various districts in Chengdu are promoting different water sports, creating a diverse experience for the public, from kayaking to wakeboarding [2] - The "event-driven development" model is revitalizing water sports, with plans for ongoing public engagement and youth training programs post-World Games [2] Market Potential - The World Games is expected to transition water sports from niche markets to mainstream activities, enhancing sports tourism [3] - Local areas are encouraged to develop diverse models based on their unique resources to sustain the momentum generated by the events [3]
打造世界级水上运动新地标 成都东部新区发布全球招商合作机会清单
Mei Ri Jing Ji Xin Wen· 2025-08-02 15:53
Core Viewpoint - The Chengdu World Games 2025 is approaching, with the Sancha Lake International Water Sports Center being a key venue for water sports events, showcasing its planning and investment opportunities [2][3]. Group 1: Venue and Infrastructure - The Sancha Lake International Water Sports Center is located at Sancha Lake, the second-largest artificial lake in Sichuan, covering an area of 27 square kilometers with a shoreline of 240 kilometers, featuring 113 islands and over 160 peninsulas [2]. - The lake is recognized for its suitability for international-level events due to its expansive water surface, excellent water quality, and stable flow, allowing for diverse racecourse designs [2]. Group 2: Market Potential and Collaboration - Companies are entering the Sancha Lake International Water Sports Center based on its market potential and operational advantages, with several water sports-related enterprises already established in the area [3]. - The Gold Panda (Chengdu) Sports Culture Communication Co., Ltd. reported a continuous increase in visitor numbers at its water leisure center, indicating strong market interest and collaboration opportunities [3]. Group 3: Post-Event Strategy - After the events, the Tianfu Olympic Sports Park plans to open professional competition venues to the public, allowing citizens to experience international-level equipment and water sports [4]. - The strategy includes integrating surrounding resources for accommodation, dining, and shopping to create more cultural and tourism experiences, aiming to convert event traffic into revenue for the Sancha Lake International Water Sports Center [4].