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聚集增量!瞄准电商+出海!500位业者探寻新赛道
Sou Hu Cai Jing· 2025-10-28 02:23
Core Insights - The 2025 8th China Aquatic Animal Health and Fish Disease Conference successfully took place in Qingdao, focusing on "new market baselines" and key topics such as channel upgrades, overseas expansion, and e-commerce empowerment [2][4][7]. Group 1: Conference Overview - The conference gathered over 500 experts, entrepreneurs, and industry elites from across the country to discuss pressing issues in the aquatic health sector [2][4]. - The event was co-hosted by various organizations, including Jiangsu Haorun Biological Industry Group and Tian Nong Biological Engineering Research [4][6]. Group 2: Industry Challenges - The aquatic industry faces multiple challenges, including market weakness, frequent diseases, resource pressure, and environmental constraints, significantly impacting the aquatic health sector [9]. - The conference emphasized the need for collaboration to build a new framework for aquatic health that focuses on technology sharing and ecological win-win scenarios [9]. Group 3: Overseas Expansion - There is a growing trend among companies to explore overseas markets, with a focus on not just product exports but also the export of technology standards and service models [14][19]. - The potential of the Southeast Asian market, particularly Vietnam, was highlighted, noting its vast aquaculture area and significant market size [19]. Group 4: E-commerce Trends - The rise of digital economy has made online channels a crucial growth point, necessitating a transformation in marketing models, technical services, and brand building [20][21]. - Industry leaders stressed the importance of integrating various departments to effectively execute e-commerce strategies [21][23]. Group 5: Terminal Channel Upgrades - The operational model of terminal channels is shifting from traditional distribution to a service and value-oriented approach, presenting both challenges and opportunities [28][29]. - Discussions focused on how to overcome homogenization in competition and leverage digital tools to enhance channel efficiency [28][29]. Group 6: Disease Prevention - The consensus in the industry is to prioritize prevention over treatment regarding aquatic diseases, which is essential for the economic viability and sustainability of aquaculture [35][37]. - Experts emphasized the importance of developing a scientific detection system and promoting standardized vaccines and ecological prevention methods [39][40].