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百果园门店网络优化已完成 将持续提升服务标准
Zheng Quan Ri Bao Wang· 2025-08-19 13:15
Group 1 - The company plans to complete its store network optimization by the first half of 2025, aiming to enhance overall profitability through product diversification, optimized product mix, and store expansion [1] - The company is actively enriching its product types and market channels to meet various market demands, including fruit snacks and fruit gifts [1] - The company will continue to optimize the structure of high-margin and traffic-driving products in stores, while improving service standards to provide a pleasant shopping experience for consumers [1] Group 2 - The Chinese fruit industry has a massive market size, exceeding 1.2 trillion yuan in 2021, with an expected annual compound growth rate of 7.6% over the next five years [1] - The industry is characterized by a fragmented market structure, with a CR5 market share of less than 5%, indicating significant consolidation opportunities for leading companies [1] - The company has a strong advantage in supply chain, brand effect, and operational capabilities, with a global procurement team of over 300 people and partnerships with more than 800 direct sourcing bases in 26 countries [2] - By the end of 2024, the company plans to launch 46 proprietary fruit product brands, with a sales share of 14.7%, establishing a differentiated advantage and brand reputation [2]