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“红色黄金”热销中国:智利车厘子占华96.5%市场份额,首衡助力北方供应链升级
Sou Hu Cai Jing· 2025-08-29 05:19
Core Insights - Chile continues to be the largest cherry exporter globally, accounting for 55% of total exports, with China being the primary market for Chilean cherries, maintaining a robust annual import growth rate of 14.1% [2][4] - The production forecast for the 2024-25 season indicates a significant increase in Chilean cherry production to 770,588 tons and exports to 655,000 tons, representing growth rates of approximately 58% and 58.2% compared to the previous season [2] - The variety of Chilean cherries includes Santina, Lapins, Regina, Bing, and Sweetheart, with a total planting area of 74,148 hectares for the 2023-24 season, leading to an export volume of 413,981 tons [3] Market Consumption Insights - Cherry has become one of the most favored fruits among Chinese consumers, with 80% of urban consumers having purchased or consumed cherries in the past year, focusing on freshness, food safety, sweetness, taste, and juiciness [4] - The core consumer demographic includes women, high-income families, and individuals aged 24-45, with significant consumption during festivals, particularly during the Spring Festival, while daily consumption is rapidly increasing [4] Distribution and Market Development - The Shouheng Gaobeidian market has emerged as a key distribution center for Chilean cherries in Northern China, handling over 4,400 containers in the previous season and hosting more than 110 distributors, leading to notable growth in market throughput and sales [6] - As the new production season approaches, the Shouheng Gaobeidian market aims to enhance its supply chain and market services to ensure quality and volume growth for Chilean cherries, contributing to high-quality development in the Chinese market [7]