Core Viewpoint - Chinese cosmetics brand "Florasis" has launched its skincare line "Qi Se Shuang Sheng" in Japan, aiming to penetrate a market dominated by local and international brands [2][4]. Group 1: Product Launch Details - The new skincare series is based on traditional Chinese herbal beauty concepts and includes six products targeting issues like dull skin and sagging [2][4]. - The products include a toner priced at 6050 yen (approximately 283 RMB) and a day/night cream at 8690 yen (approximately 406 RMB) [4]. - The initial sales will occur on e-commerce platforms, with plans to launch in the flagship store "GINZA SIX" by the end of October [4]. Group 2: Market Strategy and Background - Florasis, established in 2017 in Hangzhou, China, has rapidly grown through live-streaming e-commerce, focusing on traditional cultural elements in product design [4][6]. - The brand previously focused on color cosmetics but is now expanding into skincare, with plans to promote these products to existing color cosmetic customers [6]. - The strategy mirrors that of Korean cosmetics, which typically start with color cosmetics before moving to skincare and haircare products [6]. Group 3: Market Context and Future Prospects - In the Chinese market, domestic brands have increased their market share to 56%, although the overall market is projected to decline by 3% in 2024 [6]. - Despite a low market share in Japan and Southeast Asia, Florasis is gaining recognition in the broader Asian market, with some years seeing its share surpass that of the Japanese brand "KATE" [6]. - If the new skincare products are well-received in Japan, it could significantly boost Florasis's sales growth across Asia [6].