Core Insights - The beauty industry is witnessing a trend where international giants are intensifying their focus on technological anti-aging solutions, while local brands are deepening their commitment to Eastern skincare practices, leading to a shift in competition from traffic acquisition to a comprehensive battle of technological strength, cultural influence, and user engagement [1] Group 1: Brand Performance - The top three brands in the beauty and personal care sector based on comprehensive popularity scores are UNISKIN (1.80), ESTEE LAUDER (1.74), and GIVENCHY (1.67) [3][4] - UNISKIN has gained significant attention through its marketing strategies, including the announcement of a new series featuring a popular youth group, focusing on the core concept of "researching skin aging in Chinese individuals" [5] Group 2: Market Trends - The concept of "makeup and skincare integration" is becoming a key driver in the cosmetics industry, with consumers increasingly seeking long-term skincare benefits rather than just immediate cosmetic effects [5] - Local brands like Huaxizi and Yuxi are emphasizing the skincare functions of their makeup products, with Huaxizi launching a new skincare series based on original technologies [5] Group 3: International Brands' Strategies - Estee Lauder is focusing on "scientific anti-aging" and "local co-creation" strategies in the Chinese market, launching high-end products and immersive experience events to strengthen its market position [6] - Givenchy has appointed Zhao Liying as its first Chinese global makeup ambassador and is launching a new lipstick product that emphasizes self-expression, aiming to deepen emotional connections with consumers [6]

Core Viewpoint - Chinese cosmetics brand "Florasis" has launched its skincare line "Qi Se Shuang Sheng" in Japan, aiming to penetrate a market dominated by local and international brands [2][4]. Group 1: Product Launch Details - The new skincare series is based on traditional Chinese herbal beauty concepts and includes six products targeting issues like dull skin and sagging [2][4]. - The products include a toner priced at 6050 yen (approximately 283 RMB) and a day/night cream at 8690 yen (approximately 406 RMB) [4]. - The initial sales will occur on e-commerce platforms, with plans to launch in the flagship store "GINZA SIX" by the end of October [4]. Group 2: Market Strategy and Background - Florasis, established in 2017 in Hangzhou, China, has rapidly grown through live-streaming e-commerce, focusing on traditional cultural elements in product design [4][6]. - The brand previously focused on color cosmetics but is now expanding into skincare, with plans to promote these products to existing color cosmetic customers [6]. - The strategy mirrors that of Korean cosmetics, which typically start with color cosmetics before moving to skincare and haircare products [6]. Group 3: Market Context and Future Prospects - In the Chinese market, domestic brands have increased their market share to 56%, although the overall market is projected to decline by 3% in 2024 [6]. - Despite a low market share in Japan and Southeast Asia, Florasis is gaining recognition in the broader Asian market, with some years seeing its share surpass that of the Japanese brand "KATE" [6]. - If the new skincare products are well-received in Japan, it could significantly boost Florasis's sales growth across Asia [6].