Core Insights - The 8th China International Import Expo (CIIE) held from November 5 to 10, 2025, showcased participation from 155 countries and regions, with 4,108 overseas enterprises exhibiting, marking a record exhibition area of over 430,000 square meters, reflecting China's commitment to high-level opening-up [1] - The Hong Kong brand "Xiaozhu" established a 200-square-meter "Hong Kong Traditional Medicine Pavilion" at the expo, integrating Hong Kong design with traditional herbal culture, highlighting innovative achievements in Chinese herbal wisdom [1][4] - Xiaozhu was confirmed by iResearch as the global online sales leader in the "cross-border Chinese herbal dietary supplements" category, based on comprehensive sales data analysis from major e-commerce platforms [1][3] Company Insights - Xiaozhu's dietary supplements combine traditional Chinese medicine theories with modern nutritional science, focusing on safety, long-term use, and personalized adjustments, utilizing ingredients like ginseng, astragalus, and angelica [3] - The brand emphasizes a health philosophy that prioritizes balance and gradual improvement, aligning with modern consumers' preferences for holistic health and self-repairing management [4] - Xiaozhu's innovative practices in merging traditional herbal wisdom with modern nutrition have garnered media attention, with coverage from multiple outlets, including CCTV [6] Industry Insights - The trend of integrating traditional Chinese health concepts into global health practices is gaining momentum, with Xiaozhu positioned as a key player in this movement [4] - iResearch, as a leading commercial data and research institution in China, provides professional industry research and data services, helping brands achieve business growth and strategic upgrades [9]