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一个个火热场景点亮“春申美好生活季” 闵行围绕“赛事引流、消费让利、文化惠民”推出多场特色活动
Jie Fang Ri Bao· 2025-09-23 01:41
Core Insights - The "Spring Shun Beautiful Life Season" in Minhang District is a series of events aimed at enhancing urban life through cultural, culinary, and entertainment activities, significantly boosting local commerce and tourism [1][2][7] Group 1: Event Highlights - The "Jinping Night - 2025 Shanghai Dazero Bay Street Art Festival" features a vibrant street carnival with food stalls and performances, attracting large crowds and enhancing the local atmosphere [1][2] - The "Jiangnan Food Festival" has expanded to multiple locations, creating diverse consumption scenarios and increasing foot traffic in surrounding commercial areas [2] - The "Qibao Ancient Town Cultural Festival" will showcase light shows and artistic displays, further promoting local culture and tourism [3] Group 2: Economic Impact - The opening of the "Spring Shun Beautiful Life Season" led to a surge in visitor numbers, with 110,000 attendees recorded in the first five days, resulting in a 150% increase in foot traffic and a 45% rise in sales in nearby commercial areas [1][2] - The initiative includes 50 key projects and over 60 unique activities designed to stimulate consumption across various sectors, including dining, shopping, and entertainment [1][3] Group 3: Cultural Engagement - Numerous cultural exhibitions and performances are scheduled, such as the "Healing Art Practice Invitation Exhibition" and the "Chuci Culture Exhibition," which have attracted thousands of visitors [4][5] - The Dazero Bay Cultural and Arts Center will host significant performances, including a Chinese version of the play "Truth" and a film-themed concert, enhancing the cultural landscape of the area [6] Group 4: Sports and Tourism Integration - The concurrent hosting of the Shanghai ATP 1000 Masters and Buick LPGA Championship is expected to drive tourism and local spending, with innovative "event+" models linking sports to hospitality and retail [7][8] - Various community sports events are planned to engage the public and promote health, further integrating sports into the local economy [8]