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闪电快讯 | 蔚来:firefly萤火虫进入欧美和东南亚 推出ET9地平线特别版
Xin Lang Cai Jing· 2025-11-22 15:58
Core Insights - Firefly has showcased its right-hand drive model at the 2025 Guangzhou International Auto Show, with 30,000 units already delivered in China [1] - The right-hand drive version is set to enter the Singapore and Thailand markets, with partnerships established with local groups for market expansion [1] - Firefly is also expanding into 17 countries, including several in Europe and Southeast Asia [1] - A new subscription service called "Firefly 7-Day Car Subscription" has been launched in collaboration with Sesame Credit and SUPEREV to enhance user experience [1] - NIO has officially launched two special editions of the ET9 model, priced from 818,000 yuan, with a battery-as-a-service (BaaS) option starting at 710,000 yuan [3] Market Expansion - Firefly is entering the Singapore market in partnership with Wearnes Automotive and the Thailand market with Thonburi Group [1] - The company plans to expand into a total of 17 markets, including countries like the Netherlands, Norway, Belgium, Denmark, Greece, Austria, and Portugal [1] Product Offerings - The right-hand drive Firefly model is part of the company's strategy to cater to international markets [1] - The newly launched NIO ET9 special editions are positioned at a premium price point, indicating a focus on high-end consumers [3] - The BaaS model for the ET9 offers a flexible purchasing option, appealing to a broader customer base [3]