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超50%汽车经销商亏损
Di Yi Cai Jing· 2025-08-19 15:29
Group 1 - The after-sales segment remains the largest contributor to gross profit for dealers, despite challenges in new car sales [1] - In the first half of the year, only 30.3% of dealers met their sales targets, with 29% of dealers achieving less than 70% of their goals [1] - The loss in new car sales is a significant challenge for dealers, with 74.4% experiencing some degree of price inversion, and 43.6% facing price inversions exceeding 15% [1] Group 2 - Independent dealers of new energy brands are performing better than those of traditional fuel vehicle brands, with profit ratios of 42.9% versus 25.6% respectively [2] - Many dealers are shifting to new energy brands, citing lower commission rates but compensating with higher sales volume [2] - The industry faces liquidity issues for dealers, particularly traditional fuel brand dealers suffering from severe losses due to price inversion [2] Group 3 - Four major associations in the Yangtze River Delta have called for manufacturers to address the operational difficulties faced by dealers, highlighting issues such as imbalanced target setting and a distorted rebate system [3] - The rebate cycle from manufacturers to dealers is often 2-3 months, with some exceeding 3 months, complicating cash flow for dealers [3] - Only a few manufacturers provide full cash rebates to dealers, with many using complex rebate structures that hinder accurate calculations of received rebates [3]