汽车综合服务创新模式

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“鸿蒙大酒店”火爆出圈!
证券时报· 2025-07-18 14:43
Core Viewpoint - The article highlights the innovative service model introduced by Hongmeng Zhixing, transforming user centers into comprehensive service locations that offer diverse amenities beyond traditional car sales and repairs [4]. Group 1: User Center Experience - The user centers have become popular among Hongmeng Zhixing car owners, who jokingly refer to them as "Hongmeng Grand Hotel" due to the availability of free meals [3]. - The variety of food offered at these centers includes main dishes, side dishes, fruits, and even local specialties like Shaomai, with a different menu every day [3]. Group 2: Service Offerings - Hongmeng Zhixing has expanded its service offerings to include free vehicle inspections, charging, car washes, and dining services, enhancing the overall customer experience [4]. - The user centers are designed to provide a comfortable environment where car owners can enjoy self-service meals and coffee while waiting for their vehicles [4].