很多年后，如果有人试图为中国的豪华车撰写一部断代史，2026年前后或许会成为一个意味深长的坐标。 这一年的开端，新近达成百万交付成就的鸿蒙智行，连续第三次出现在央视春晚的屏幕上。表面看，这不过是又一次的品牌露出。但往深处看就会发现： 当一件事重复到第三年，它就不再是偶然，而是一种宣告：从车型、品牌再到生态，鸿蒙智行正在引领中国豪华车的第三次竞争力跃迁。 连续三年登上央视春晚，鸿蒙智行的出现已超越品牌营销本身，成为中国汽车产业阶段性跃迁的一个注脚。从单品突破到品牌上探，再到生态协同驱动， 中国豪华车正在形成新的竞争逻辑。鸿蒙智行所"报幕"的，不只是企业成长，更是一场由技术体系与产业合力共同开启的中国豪华新叙事。 为中国豪华叙事报幕 曾几何时，央视春晚的"零点报时"是商业竞争的制高点。那是一个属于家电和消费电子的黄金时代，长虹、康佳、美的们轮番上阵，用真金白银换来几秒 钟的全国瞩目。曝光即流量，流量即销量，春晚是终点，是收割注意力的斗秀场。 但移动互联网改变了这一切。在注意力碎片化的时代，作为超级IP的央视春晚也需要进化。它不再是企业用预算兑换曝光的流量池，而是一面能够照见中 国制造向中国创造跃迁的产业镜子。谁能 ...

每经AI快讯，据鸿蒙智行官方微博2月26日消息，鸿蒙智行技术焕新发布会将于3月4日14:30举行。 ...

（文章来源：第一财经） 据华为终端消息，鸿蒙智行技术焕新发布会将于3月4日14:30举行。 ...

乡村是中国社会的底色和基石，县乡道路，也是中国交通的毛细血管。科技普惠的真正意义是让智能产品进入千家万户，而不是束之在城市标准化道路的 高阁，而一场繁忙、热闹的春运，串联起千万家庭团聚的县道、乡道甚至村道，正是检验技术和产品的最佳考场。 鸿蒙智行春运OTA升级， 辅助驾驶攻克乡村复杂路况。 近两年，汽车辅助驾驶在激烈的军备赛中，你追我赶，一路狂飙，甚至已经开始向L3限定区域辅助驾驶发起冲锋。但2026年春节，在中国最严苛的交通 战场——春节自驾出行的道路上，他们将迎来一场真金试炼。 这场竞技，依然由中国辅助驾驶的先锋华为发起。2026年春节前夕，鸿蒙智行推出了涵盖辅助驾驶、座舱、驾驶安全、情绪价值等多维度的新年OTA升 级，尤其针对春节自驾出行复杂路况和乡村窄路进行了针对性技术攻坚，例如新增窄路三点式掉头，优化语音播报，提升人车协同。 为应对春节出行密集车流，在安全层面，本次新年OTA还包含恶劣天气AEB增强、驾驶员失能辅助等多重安全功能。 同时，导航提供更精细的车道级指引与多红绿灯信息，小艺助手也新增口语练习与智能停车、补能推荐。配合春节专属的全周期保障服务，不仅为这场穿 越城乡的春运旅途，提供保障，也让智 ...

除此之外，导航增程、就近泊车、下车守卫等实用功能优化，无不体现出鸿蒙智行对用户出行场景的深 度洞察。 这远非一次简单的功能更新，而是鸿蒙智行在"软件定义汽车"时代的重要实践。通过将硬件能力与软件 创新深度融合，鸿蒙智行让车辆在春节这个特殊的时刻，实现了从单纯的"交通工具"向智能"出行伙 伴"的蜕变。 2026年春节，数以百万计的车主踏上了新春出行之路。在这短暂而美好的节日中，他们沉浸在团圆的味 道里，又满载着新一年憧憬而归。 而在"看不见"的角落里，一场静默的出行革命正在悄然发生。 春节前夕，1月30日，鸿蒙智行启动年度大规模OTA升级，覆盖尊界、问界、享界、智界、尚界等多车 型，通过63项新增功能与31项体验优化，为春节假期出行这一特殊场景量身打造了全方位的智能出行解 决方案。 此次升级，精准把握了用户在春节出行中的核心需求。安全层面，此次OTA强化了WEWA架构，进一 步提升跟车变道平顺性，eAES 2.0则增强了闪躲预判与障碍识别的能力，同时新增防御性驾驶功能，可 在弯道、路口主动干预，配合爆胎稳定控制等功能，形成全周期防护。 交互体验上，小艺大模型升级，对话更拟人；依托"组队出行"功能，可实现多车实时 ...

其汽车业务已构建"高性能纯电轿跑+超奢旗舰SUV"双产品矩阵，两款车型均计划于2027年上市，其中超奢旗舰SUV对标劳斯 莱斯库里南，搭载超级底盘等核心配置，全力进军高端新能源汽车市场。而华为在余承东的带领下，已搭建起以鸿蒙智行为核 心的汽车生态，携手问界、智界、享界、尊界、尚界五大品牌形成深度合作联盟，车型矩阵覆盖15万-120万元全价位段，2026 年更是定下百万辆级的销量目标，在智能汽车领域占据重要行业地位。 2月10日，追觅科技创始人兼CEO俞浩在社交平台公开喊话华为常务董事余承东，发出加盟邀请，还承诺为其提供无限制的发 展空间，这一举措迅速引爆网络，成为行业热议话题。余承东作为华为智能汽车业务的核心掌舵人，一手推动华为鸿蒙智行生 态的搭建与发展，在其主导下，华为汽车业务已形成多元布局的成熟体系，此次邀约也因双方所处企业的行业地位引发广泛关 注。 （校对/黄仁贵） 面对网友关于"炒作"的质疑，俞浩回应，强调此次邀约是出于对人才的重视，并非营销噱头，不过目前相关喊话内容已被删 除，华为与余承东方面也未对此作出任何回应。 作为清洁电器领域的新锐企业，追觅科技自2017年成立后发展迅速，打造自有品牌，凭借核 ...

Core Insights - The article discusses the first OTA (Over-The-Air) upgrade of the Zhijie S7 in 2026, highlighting six key technological features introduced in this upgrade [1] Group 1: Technological Features - The upgrade includes a feature for in-car and external dialogue, enhancing communication capabilities [1] - A tire blowout intervention system is introduced, aimed at improving safety [1] - The suspension pre-adjustment feature is designed to optimize ride comfort and handling [1] - A pinch prevention function is included to enhance passenger safety [1] - The three-point turn capability is added for improved maneuverability in tight spaces [1] - Proximity parking assistance is introduced to facilitate easier parking [1]

Group 1 - The core viewpoint of the articles highlights the rapid development and expansion of Hongmeng Zhixing, with significant milestones in charging infrastructure and vehicle deliveries [1][2]. - As of February 2, Hongmeng Zhixing announced that the number of charging guns has surpassed 1.6 million, and the number of charging stations has exceeded 160,000 [1]. - In January 2026, Hongmeng Zhixing delivered a total of 57,915 vehicles, marking a year-on-year growth of 65.6% [1]. - The company aims to achieve a total delivery of 589,107 vehicles in 2025, with cumulative deliveries exceeding one million [1]. - Hongmeng Zhixing plans to launch over 10 new vehicle models in 2026, covering various types including MPVs, sedans, and SUVs, in collaboration with multiple car manufacturers [1][2]. Group 2 - The strategic direction for Hongmeng Zhixing includes high-end and personalized development, targeting market segments ranging from 200,000 to 1 million yuan [2]. - The technological upgrades in 2026 will focus on three main areas: intelligent driving, cabin experience, and power replenishment [2]. - The charging service has expanded to over 350 cities and 2,700 counties, with more than 5,000 highway service areas covered [2]. - The company has deployed over 120,000 fast charging stations and more than 7,000 super charging stations, achieving a charging speed of "1 second per kilometer" [2]. - To support the ambitious sales target of one million vehicles, partner manufacturers are accelerating their production capacity [2]. Group 3 - Despite the differentiation in pricing among the "Five Realms," all models are deeply integrated with Huawei's intelligent technology, necessitating ongoing exploration to avoid homogenization and establish clear brand recognition [3]. - The integration of new sales channels, including over 100 dealer applications for the "Xiangjie" brand, will directly impact user experience and brand image in the high-end market [3]. - The seamless service experience across different brands within the Hongmeng Zhixing ecosystem will be a critical factor in determining the success of this extensive alliance [3].

Group 1 - The core announcement is the upcoming launch of the new model AITO Wenjie M6, as stated by Huawei's executive Yu Chengdong, indicating a focus on the younger market segment [1][4]. - The AITO Wenjie brand aims to complete its product matrix with the introduction of the M6, which is part of a strategy to target high-end family vehicles in collaboration with Seres [4]. - AITO Wenjie achieved a significant milestone with the production of its one-millionth vehicle, aiming to reach the next million in just two years, building on a five-year timeline for the first million [4]. Group 2 - In January 2026, AITO Wenjie reported a total delivery of 57,915 vehicles, reflecting a year-on-year growth of 65.6% [5]. - The M6 model has been undergoing winter testing, generating considerable interest and speculation about its design and technology [3]. - The brand's strategy includes a comprehensive product lineup, with the M6 being a key addition to enhance its market presence [4].

Core Insights - Huawei's executive Yu Chengdong announced the upcoming launch of the new model AITO Wenjie M6, indicating a strategic focus on the younger market segment [1][5] - The AITO brand aims to complete its product matrix with the introduction of the M6, which is part of the "five realms" strategy targeting different market segments [5] - AITO achieved a significant milestone with the production of its 1 millionth vehicle, and plans to reach the next million in two years, building on a five-year timeline for the first million [5] Performance Metrics - In January 2026, AITO delivered a total of 57,915 vehicles, marking a year-on-year increase of 65.6% [6] - The company aims to leverage its recent success to enhance its market presence and competitiveness in the high-end family vehicle segment [5][6]