随着汽车工业向新能源、智能化发展，汽车产业呈现出跨界融合的大趋势。 科技企业"走进来"，产业融合在提速。纵观今年广州车展，宣称"不造车"的华为在展会中身影遍布：鸿 蒙智行孵化的"五界"在车展形成规模效应；包括昊铂、传祺向往、阿维塔、猛士、东风日产在内，众多 厂商均引入华为乾崑智能汽车解决方案或鸿蒙智能座舱等技术。 汽车企业"走出去"，产业延伸在加快。广州车展上，小鹏备受关注的亮点，除了全新发布的X9超级增 程汽车，还包括其展示的IRON人形机器人和汇天飞行汽车。小鹏的探索是广东车企厚积薄发，持续向 外进行产业延伸的缩影。 面对汽车市场的新竞争、新格局，广东完备的工业体系、庞大的产业链条、雄厚的研发实力，正在让汽 车工业焕发新生，同时也让产业融合、产业延伸不断加快。随着技术边界持续被打破，传统制造与前沿 科技深度融合，广州车展早已不只是汽车的展会，更是跨界融合的盛大舞台。（记者：葛政涵、魏泓 泉） 第23届广州国际汽车展览会正如火如荼进行。今年的广州车展上，来自广东的广汽、比亚迪、小鹏、东 风日产等车企共同构成的"本土阵营"，在车展上亮点多多。华为等广东科技企业作为智能汽车解决方案 提供商，同样在车展上大放异彩 ...

兰天集团相关负责人表示："尚界用户中心·长沙大道的开业，是集团布局7家鸿蒙智行门店的重要组成部分。我们 将以'科技+服务'双驱动模式，推动长沙汽车消费向智能化、场景化转型。" 这家用户中心位于长沙大道核心商圈，以"极简·通透·开放"为设计理念，设有车型展区、用户洽谈区、休闲咖啡吧 等功能区域。门店不仅展示最新智能汽车产品，还提供试乘试驾、订车交付、售后服务等一站式体验。据介绍， 开业期间，到店用户可享受试驾礼、订车礼等专属权益，尚界全系车型已同步开启交付。 此次新用户中心的落地，不仅完善了鸿蒙智行在华中地区的服务网络布局，也为长沙作为中部智能汽车消费重镇 注入新动能，将进一步推动智慧出行生态在区域的深度渗透。 长沙晚报掌上长沙11月23日讯（全媒体记者 曹开阳）11月22日，鸿蒙智行尚界用户中心·长沙大道开门迎客，标志 着上汽与华为深度合作的智能汽车品牌正式登陆长沙市场。这也是兰天集团在湖南布局的重要一环，将为当地消 费者带来15万至25万元价格区间的智能出行新选择。 鸿蒙智行是华为面向汽车行业提供的智能汽车解决方案品牌，通过与汽车制造商深度合作，将华为的智能驾驶、 智能座舱、智能网联等技术能力赋能给合作伙伴 ...

今年最后一个A级车展已开启。 11月21日，第二十三届广州国际汽车展览会（以下简称"2025广州车展"）如期而至。作为每年最后一个 A级车展，广州车展一直被视为车市"承上启下"的关键节点，是来年车市的风向标。此次广州车展上共 有93款首发新车，展车总数1085辆，其中，新能源车占比接近6成。 对比去年，今年的广州车展，随着雷军、余承东、周鸿祎等流量人物的退场，稍显冷清。曾经被市场视 为明星焦点的小米汽车和鸿蒙智行，被另一家明星供应商华为乾崑取代。十余个汽车品牌的宣传中出现 乾崑智驾或鸿蒙座舱，吸引眼球。 与此同时，合资车企打响智能化反攻战，迭代的合资油车、新出的合资电动汽车齐刷刷联合中国供应商 上新智能座舱、辅助驾驶，积极抢占市场份额。 华为乾崑走向台前 2025广州车展上，鸿蒙智行并没有举办发布会，但华为乾崑在馆内摆起了独立展台，从原本的车企幕后 供应商走向消费者面前。在华为智能汽车解决方案的展台，多款合作车型被展出，比如：昊铂A800、 享界S9、东风日产天籁、阿维塔07、东风猛士M817等。 记者在车展现场观察到，包括东风猛士、阿维塔、一汽红旗等自主品牌展台的宣传中，出现了乾崑智驾 或鸿蒙座舱，同时，广 ...

（来源：新行情） 步步紧逼。 小米和华为的成就大比拼 11月20日，小米官方发布了一则消息："小米汽车第50万辆整车正式下产线。" 出品 | 新行情 作者 | 松涛 小米和华为，是行业内交锋许久的老对手了。 从原来智能手机业务的竞争，拓展到目前的"造车新势力"的较量，二者的角逐，已从单一产品的对决， 演进为全生态链与产业体系的全方位博弈。 这场博弈，不仅始终牵引着行业的神经，也持续吸引着大众的目光。 当小米为新的里程碑欢呼时，华为也紧随其后，亮出自己扎实的成绩单。 众所周知，如今的小米深陷舆论风波。 当小米总算有好消息传来之际，余承东却突然出手，这无疑被视为是和小米的针锋相对。 双方你追我赶、互不相让的态势清晰可见——那团对抗之火，正愈烧愈烈。 源：微博 图 这意味着，自2024年3月28日首款车型SU7正式发布，小米汽车仅用602天、不足20个月，就刷新了全球 新能源车企50万辆下线的最快纪录。 雷军在社交平台表示，这是小米汽车史上一个重要的里程碑。 在他看来，在一年多的时间里，小米汽车就达到如此成就，"这标志着，小米汽车从研发、制造、销 售、交付和服务等整个体系能力，得到了充分验证！这也标志着，小米汽车得 ...

启境和奕境竞争"第一境" 11月19日上午，广汽集团与华为合作的"启境"品牌首次公开亮相，地点选在了广州第一高楼顶层108层。从这栋500多米高的建筑向外望去，一切皆为俯 视。这不仅是广汽集团的"地利"，也是华为智能汽车解决方案BU(以下简称"车BU")团队杀入整车营销的雄心勃勃。 当天下午，东风集团与华为合作的"奕境"项目也小范围发声，第一次透露了三年前双方如何从主机厂与智驾供应商的合作，一拍即合共同孵化一个新品 牌。这也是华为车BU第一次拿到了从供应链拓展至整车的入场券。 与现在已经拥有"五界"的鸿蒙智行优势在于强大的营销渠道不同，"境"系列背后的车BU团队是纯粹的技术派。虽然在外界看来都是华为赋能，但是当车 BU以"境"入局，完成从供应商向整车品牌身份的转变，与华为智能终端BG董事长余承东率领的鸿蒙智行"界"系列狭路相逢，意味华为两大业务板块在整 车领域形成赛马格局。 华为乾崑生态大会现场 在今晚举办的华为乾崑生态大会上，车BU CEO靳玉志作为绝对的灵魂人物也正式从幕后走到台前，不仅赋能奕境与启境的先后发布，也将包括"五界"在 内的合作伙伴高层一同邀请上台。至此，华为"境""界"两个车系赛马，以及智驾 ...

11月20日晚间，华为乾崑生态大会召开。启境、奕境等新品牌集中亮相华为乾崑生态大会。 "境"系列品牌亮相引起关注，启境、奕境是华为分别与广汽、东风合作的汽车品牌，由华为深度赋能。 有分析认为，未来华为或将与其他车企孵化出更多"境"系列汽车品牌，有望创造一种新的合作模式。 华为乾崑正在多个城市进行高速L3路测 华为乾崑是华为于2024年4月24日发布的全新智能汽车解决方案品牌。截至2025年10月底，华为乾崑已 和14家车企达成合作，华为乾崑智驾和鸿蒙座舱已覆盖鸿蒙智行、阿维塔、深蓝、东风岚图、东风猛士 等品牌，目前已有33款量产车型上市，动力形式涵盖纯电增程、混动、燃油等多种形式，实现从15万元 到百万元级全价位覆盖。 "境"系列品牌亮相 在华为乾崑生态大会上，东风奕派汽车科技公司总经理汪俊君表示，东风与华为乾崑深度合作的品牌定 名"奕境"。汪俊君透露，奕境首款车型将于2026年4月北京车展亮相，后续每年至少将有一款全新车型 上市。 此外，华为与广汽合作的"启境"品牌亮相。启境汽车CEO刘嘉铭表示，2026年启境计划推出两款车型， 首款轿跑车型将于明年6月上市交付。 华为此前主要采用零部件供应、HI解决方案、 ...

Core Viewpoint - Suzhou High-tech Zone is actively engaging in investment promotion during the "Golden Autumn Economic and Trade Season," focusing on breakthroughs in automotive technology, new consumption, and digital economy sectors to enhance its economic landscape for the "14th Five-Year Plan" conclusion and the "15th Five-Year Plan" initiation [1] Group 1: Investment Promotion Activities - A significant automotive technology and equipment development forum was held, attracting over 80 enterprises and serving as a core platform for resource integration within the automotive industry [2][3] - The forum featured the launch of multiple innovative platforms and discussions on cutting-edge topics such as smart manufacturing and battery safety, highlighting the importance of integrating innovation with industry needs [2][3] - The "Suzhou New Consumption Scenario Win-Win" matchmaking event was organized to facilitate deep connections between chain brand enterprises, showcasing a comprehensive approach to investment promotion [3][4] Group 2: Project Development and Execution - A series of quality projects have been signed, initiated, and completed since October, including the commencement of the New Lei Semiconductor project and the opening of the Kema Technology headquarters [5] - The focus on "scene-based investment" aims to address gaps in the industrial chain, ensuring that investment activities are aligned with the development needs of key industries [5][6] - The "Intelligent Gathering Su High-tech • Talent Gathering Science City" innovation and entrepreneurship competition successfully showcased 21 projects, emphasizing the importance of talent attraction and project implementation [6] Group 3: Strategic Approach to Investment - The investment strategy has shifted from a passive to an active approach, emphasizing proactive engagement and precise matching with potential investors [7][8] - The high-tech zone is focusing on building an ecosystem for investment that includes industrial layout, policy support, and capital empowerment, while breaking down departmental barriers to enhance collaboration [8][9] - A "key project attack list" has been established to ensure targeted and effective investment promotion, reflecting the zone's commitment to not just attracting individual enterprises but fostering a thriving industrial chain [9]

Core Viewpoint - Huawei has applied for the trademark "Qi Jie," indicating its continued commitment to the smart automotive sector and the expansion of its HarmonyOS intelligent driving brand [1][3]. Trademark Registration Details - The trademark "Qi Jie" was applied for on June 16, 2025, and is currently under substantive examination [2][3]. - It falls under International Class 12, which includes products such as automobiles, electric vehicles, and autonomous driving cars [3]. Current Brand Matrix - Huawei has established a brand matrix in the smart automotive field with five existing brands: Wen Jie, Zhi Jie, Xiang Jie, Zun Jie, and Shang Jie, developed in collaboration with various automotive manufacturers [3]. - The company has applied for nearly 200 trademarks containing the character "Jie," including names like "Xian Jie" and "Jun Jie" [3]. Future Projections - Huawei's intelligent driving product line president predicts that by 2026, high-speed L3 commercial use will be realized, and urban L4 pilot commercial use will begin, with full-scale urban L4 commercial use expected by 2027 [4]. - The HarmonyOS intelligent driving system has achieved over 1 million units delivered in approximately 43 months, indicating a significant growth trajectory [5]. Market Positioning - The HarmonyOS intelligent driving system covers a wide range of vehicle types, including SUVs, sedans, and MPVs, and has attracted major state-owned automotive companies and BYD to adopt its solutions [5]. - The industry anticipates that HarmonyOS intelligent driving is poised for a phase of scale expansion following its foundational layout and initial exploration [5].

Group 1 - The collaboration between companies like Lantu and Huawei is seen as a reflection of Huawei's broader strategy, as Lantu has managed to advance their partnership significantly despite challenges faced by other manufacturers [1] - There is criticism regarding the marketing strategies of traditional automotive brands (BBA) in relation to Huawei's new products, indicating a shift in public relations tactics within the industry [6] - The upcoming launch of Lantu's Tai Shan model in Q4 is highlighted, alongside Xiaomi's Kunlun project, suggesting competitive dynamics in the electric vehicle market [6][8] Group 2 - Concerns are raised about the potential for Xiaomi's Kunlun to utilize similar range-extending technology as Lantu's Tai Shan, which could challenge Xiaomi's narrative if their autonomous driving capabilities do not match Huawei's [8] - The marketing approach of Huawei's Hongmeng Intelligent Driving is noted to discourage media from associating their products with competitors, indicating a strategic move to control brand perception [6]

Core Viewpoint - The article highlights the rapid growth and market penetration of Hongmeng Zhixing, which achieved one million vehicle deliveries in 43 months and an average transaction price of 390,000 yuan, positioning itself competitively against traditional luxury brands like BMW, Mercedes-Benz, and Audi [1][2][5]. Summary by Sections Market Performance - Hongmeng Zhixing reached a milestone of one million deliveries in just 43 months, outperforming competitors like Li Auto and Leap Motor, which took 58 and 75 months respectively [2]. - The average transaction price of vehicles sold by Hongmeng Zhixing is 390,000 yuan, placing it within the price range of traditional luxury brands [5]. Competitive Landscape - The competitive dynamics have shifted, with traditional luxury brands like BBA (BMW, Benz, Audi) facing pressure to lower prices to maintain sales, resulting in a decline in revenue and profit [5][6]. - Hongmeng Zhixing's brand matrix includes various models targeting different market segments, with Wanjie being the sales leader [2][6]. Product Offerings - The Wanjie M9 and M8 models have significantly contributed to the average transaction price, with the M9 being a top seller in the 500,000 yuan and above market segment [7][8]. - The launch of the Xiangjie S9T, a family-oriented travel car, has also seen strong initial sales, indicating a successful entry into a niche market [8][9]. Strategic Collaborations - Over 20 automakers have formed deep collaborations with Huawei, indicating a shift from viewing Huawei as a competitor to a valuable partner in the automotive sector [2][6]. - The collaboration model allows for shared technological advancements and a unified product experience, enhancing the overall value proposition for consumers [6][11]. Market Disruption - Hongmeng Zhixing is redefining the luxury car market, traditionally dominated by foreign brands, by leveraging advancements in electric and intelligent vehicle technologies [12][18]. - The brand is successfully penetrating the ultra-luxury market with the launch of the Zunjie S800, which has set new sales records for domestic ultra-luxury vehicles [9][17]. Ecosystem Development - The article emphasizes the importance of ecosystem collaboration, with companies like SAIC and Huawei working together to create vehicles that integrate advanced technologies while maintaining cost efficiency [20][23]. - The establishment of independent entities for product development and manufacturing, as seen in the partnership with Chery, signifies a strategic move towards a more integrated automotive ecosystem [21][22]. Future Outlook - The ongoing development of new models and the enhancement of service standards are expected to further increase market share in the mid-to-high-end segments [23]. - The article concludes that the competition in the high-end automotive market is just beginning, with significant potential for growth driven by technological innovation and collaborative ecosystems [23].