Core Viewpoint - Dolby Laboratories showcased its latest innovations at CES 2026, emphasizing how its technology is redefining the creation, transmission, and experience of entertainment content [1] Group 1: Streaming Experience - Dolby partnered with NBCUniversal to make Peacock the first streaming platform to adopt Dolby's full suite of advanced imaging and sound technologies, marking a milestone in the streaming entertainment sector [3] - Peacock will expand the application of Dolby Vision and Dolby Atmos in live sports broadcasts, including popular events like Sunday Night Football, NBA, and MLB [4] - Peacock plans to incorporate the upcoming Dolby Vision 2 and Dolby AC-4 technologies, promising more realistic visuals and clearer dialogue for streaming experiences [4] Group 2: Home Entertainment - Dolby and LG launched the LG Sound Suite, a modular home audio system featuring Dolby Atmos FlexConnect, which offers up to 27 different speaker configurations for a flexible, cinema-like audio experience [4] - LG plans to introduce Dolby Atmos FlexConnect to its latest high-end TVs through software upgrades [4] Group 3: Television Technology - Several TV manufacturers, including Hisense, TCL, and TP Vision, will integrate Dolby Vision 2 into their upcoming models, expanding the reach of this next-generation picture quality experience [5] - Hisense will feature Dolby Vision 2 in its 2026 RGB MiniLED TV lineup, while TCL and TP Vision will also support this technology in their new models [5] Group 4: Automotive Entertainment - Over 35 automotive manufacturers have adopted Dolby Atmos, with more than 150 models featuring this immersive audio experience [6] - Dolby and Mercedes-Benz announced that the latter will be among the first to support Dolby Atmos spatial audio through Apple CarPlay in its latest vehicle lineup [7] - The SPHERA device allows existing vehicles to unlock Dolby Atmos functionality, broadening access to this audio experience [7] Group 5: Future Trends - Dolby is showcasing the future of in-car entertainment at CES, collaborating with game developers to provide immersive multi-channel gaming experiences in vehicles [8] - Dolby and Qualcomm are integrating the latest automotive innovations into the Qualcomm 5th generation Snapdragon automotive platform, setting a standard for next-generation smart cabins [8] - Dolby aims to lead future trends by advancing technology in line with evolving user content interaction methods, creating more immersive and interconnected experiences [8]