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《蛮好的人生》:书写沪产剧文旅融合新篇章
Huan Qiu Wang· 2025-05-16 02:26
Core Viewpoint - The TV series "A Good Life" represents a successful integration of Shanghai's cultural identity and the insurance industry, showcasing the city's unique characteristics and social issues through its narrative and production techniques [2][5][6]. Industry Development - Shanghai has been actively promoting the high-quality development of "Shanghai-produced TV dramas," encouraging creators to focus on urban development and real-life themes, leading to a variety of innovative topics [4][7]. - The series is part of a broader trend in Shanghai's film and television industry, which has produced works focusing on financial themes, contributing to the formation of a "financial trilogy" in local dramas [7][8]. Cultural Integration - "A Good Life" serves as a vivid example of urban cultural and tourism integration, featuring nearly 90 iconic locations across Shanghai, which not only serve as backdrops but also drive the plot [6][7]. - The series has successfully engaged with local tourism by creating themed routes for fans and tourists, exemplifying a new model of "film IP + offline experience" in Shanghai's cultural tourism sector [7]. Audience Engagement - The show captures the essence of urban life and the insurance industry, resonating with viewers by addressing relatable social issues such as healthcare, retirement, and marriage [5][7]. - The character development and storytelling reflect the resilience and warmth of Shanghai's culture, appealing to audiences' desire for authenticity in urban dramas [5][7].