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“泰勒效应” 再升级!新专电影双重出击,品牌跟风玩橙色营销
Jing Ji Guan Cha Bao· 2025-10-04 04:52
(原标题:"泰勒效应" 再升级!新专电影双重出击,品牌跟风玩橙色营销) 泰勒·斯威夫特的第12张录音室专辑《The Life of a Showgirl》终于揭开神秘面纱。这张专辑的发布不仅 是她音乐生涯的又一里程碑,还伴随着同名电影《The Life of a Showgirl:官方发布派对》(Taylor Swift: The Official Release Party of a Showgirl)的上映,这让此次发布成为泰勒·斯威夫特迄今为止最具 话题性和影响力的作品之一。 01 双重发布:专辑与电影同时亮相 《The Life of a Showgirl》专辑发布的日子恰巧与同名电影的首映重叠,双方都将在2025年10月3日同时 推出。电影《The Life of a Showgirl:官方发布派对》不仅展示了专辑主打歌《奥菲莉亚的命运》(The Fate of Ophelia)的新音乐视频,还包含了歌词视频和独家幕后花絮与评论。这场专属放映将由AMC、 Cinemark影院和Regal影院联合举办,电影在全球范围内的放映时间仅限于三天,即10月3日至10月5 日。 这一短暂的影院放映期并非偶然,而 ...
最富女歌手与橄榄球明星将组超级夫妻,“泰勒效应”升级
Di Yi Cai Jing· 2025-08-27 14:43
Core Viewpoint - The engagement of Taylor Swift, a global superstar, with NFL player Travis Kelce is expected to amplify the "Taylor Effect," creating significant commercial value and cross-industry marketing opportunities [1][4]. Group 1: Engagement Announcement - Taylor Swift announced her engagement on social media, which quickly garnered over 20 million likes, indicating her immense popularity [3]. - The engagement ring is valued at approximately 4.62 million RMB, highlighting the financial implications of celebrity relationships [4]. - The couple's relationship began in September 2023, marking a significant moment for fans who have followed Swift's romantic history [4]. Group 2: Economic Impact - Taylor Swift's "Eras Tour" contributed directly $5.7 billion to the U.S. economy and indirectly stimulated nearly $10 billion in consumer spending, showcasing her influence on economic trends [4]. - The engagement is seen as a continuation of the "Taylor Effect," which has become a subject of economic study, particularly in university courses [4]. Group 3: Political and Cultural Implications - Swift's engagement has drawn attention from political figures, including former President Trump, who publicly congratulated the couple, indicating the intersection of celebrity culture and politics [5]. - The engagement has sparked discussions about the potential for increased commercial collaboration between the entertainment and sports industries, leveraging the couple's star power [5].