Core Insights - The bathing industry in China has seen a significant surge, with transaction volume exceeding 100 million yuan on a recent Saturday, marking a year of substantial growth for the sector [1] - Meituan launched a "Half-Price Bathing" campaign on November 19, offering a series of discount vouchers to stimulate consumer spending in the bathing sector [1] - On November 22, during the Minor Snow solar term, transaction volume in the bathing category surpassed 100 million yuan, with cities like Beijing, Shanghai, Shenyang, Changchun, Changsha, and Yangzhou experiencing over 100% year-on-year growth [1] Industry Developments - Over 2,000 high-quality and distinctive bathing centers across the country contributed to a year-on-year increase in overall transaction volume exceeding 152% [1] - To cater to users' needs for precise online store selection, Meituan released the 2026 Bathing Guide, featuring 174 selected bathing centers across 28 cities [1] - The guide highlights bathing centers with unique services such as exceptional photo opportunities, authentic scrubbing experiences, gourmet food, and family-friendly environments, categorized into one, two, and three diamond ratings to enhance user selection efficiency [1]