流媒体音频行业定价调整

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Spotify's Price Hikes Leverage Non-Music Content For Higher Profits
Benzinga· 2025-08-18 16:01
Earlier this month, Spotify lifted prices in various emerging and secondary markets. Those adjustments, which followed the company's earnings release, largely impacted regions excluded from the sweeping third-quarter 2023 price cycle. Also Read: Spotify Rallies As Price Increases, Apple App Win Fuel Investor Optimism The strategic adjustments, which target about 25% of its global premium subscriber base, are expected to boost gross margins, especially as non-music content like audiobooks and podcasts reduce ...