Core Insights - The 40th anniversary concert of the musical "Les Misérables" concluded its China tour with significant attendance and sales, showcasing the strong market appeal and commercial potential of this classic IP [1][2] Group 1: Performance Metrics - The concert series ran for 65 performances with an overall attendance exceeding 110,000, achieving a sell-out rate of 102% [2] - The total box office revenue surpassed 90 million yuan, ranking second in ticket sales among 27 imported musicals in China for 2025 [2] - The concert attracted a high cross-city attendance rate, with nearly 70% of attendees coming from outside Shanghai [3] Group 2: Audience Demographics - Female audience members accounted for over 78% of ticket buyers, while the show also attracted a higher proportion of male viewers and individuals aged 30 and above compared to the broader musical market [3] - Over 8% of attendees opted for multiple viewings, with some purchasing tickets for as many as 25 performances, indicating strong audience loyalty [3] Group 3: Merchandise Sales - The concert's official merchandise, designed specifically for Chinese audiences, generated nearly 20 million yuan in sales, with over 100,000 items sold [4] - Popular merchandise items included plush toys, fridge magnets, and badges, contributing to the growth of ancillary revenue streams [4] Group 4: Industry Trends - The success of "Les Misérables" reflects a shift in the Chinese musical theater market, where audience expectations now encompass emotional resonance, social interaction, and cultural experiences [5] - The company "Dama" has established itself as a key player in the theater industry, having produced 19 shows and over 1,300 performances since its inception in 2021 [5][6] Group 5: Future Directions - "Dama" aims to continue its international collaboration efforts, focusing on both importing classic works and promoting original content on the global stage [6] - The partnership with the original copyright holders of "Les Misérables" marks a strategic move towards expanding the company's portfolio of international productions [6]