Core Insights - The article discusses a shift in consumer behavior and lifestyle choices in 2025, highlighting a trend towards practicality and simplicity over extravagance and traditional norms [1] Consumption "Anti-Exquisite" - There is a noticeable decline in the demand for extravagant gift boxes, with consumers opting for practical and bulk purchases, such as loose mooncakes, which are more affordable and less wasteful [3][5] - Consumers are increasingly favoring budget-friendly options over high-end brands, showing a preference for comfort and practicality in clothing and groceries [3][5] Leisure "Anti-Home" - Social activities have shifted from shopping and cinema to more engaging and outdoor experiences, such as visiting libraries and hiking, indicating a desire for meaningful leisure time [6][8] - Libraries are experiencing increased attendance, with people seeking quiet spaces for reading and learning, reflecting a cultural shift towards knowledge and community engagement [6] Work "Anti-Stability" - There is a growing trend of individuals pursuing side jobs or freelance work, moving away from the traditional notion of job stability associated with government or state-owned enterprises [9][11] - This shift reflects a redefined understanding of security, where multiple income streams provide a sense of financial safety and adaptability [11] Social "Anti-Bustle" - Social interactions are becoming more selective, with younger generations preferring immersive experiences like escape rooms over traditional social media engagement [13][14] - Older generations are increasingly engaging with technology, leading to a rise in their online activity, although this also raises concerns about their ability to discern information and avoid scams [15] Culture "Anti-Traditional" - There is a shift in how traditional culture is perceived, with younger generations engaging in experiential learning rather than rote memorization of classical texts [16][17] - Cultural practices during festivals are evolving, with people opting for personal experiences and creative expressions over traditional family gatherings [17] Daily Life "Anti-Anxiety" - Individuals are adopting a more relaxed approach to life, focusing on meaningful experiences and hobbies rather than succumbing to societal pressures [18][19] - The trend of disconnecting from technology for mental well-being is gaining traction, with people finding joy in simple, offline activities [19][20]