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从热衷打卡到注重体验——“小众旅游”受青睐
Xin Hua Wang· 2025-05-02 07:33
Group 1 - The core viewpoint of the articles highlights the rising trend of "niche tourism," where travelers prefer less crowded destinations over popular tourist spots, seeking relaxation and personalized experiences [2][5] - The travel heat during the May Day holiday is expected to reach a three-year peak, with a significant increase in searches for "less crowded" destinations [2] - Family group travel is also on the rise, with a 30% year-on-year increase in "traveling with elders" during the May Day holiday, indicating a shift towards more inclusive and relaxed travel experiences for all age groups [3] Group 2 - The popularity of niche tourism is driven by a new consumer philosophy that emphasizes comfort and unique experiences over traditional tourist attractions [2][5] - Boutique accommodations that offer cultural experiences and activities are becoming increasingly popular, as evidenced by fully booked properties in areas like Jingmai Mountain [3] - The growth of niche tourism not only meets the demands of younger travelers but also contributes to the economic uplift of lesser-known destinations, promoting balanced development in China's tourism industry [5]