中老铁路通车让昆明至万象单程只需10小时，累计发送旅客超6000万人次，中国老挝磨憨—磨丁经济合 作区成为热门打卡地；澜沧江·湄公河国际旅游航运重启，串联中、老、泰水上风光；中越边境河口口 岸交通通畅、通关便利，让"国门游"更为灵活，拓展了从边境游到出境游的选择。 明庆忠认为，"国门游"最大特点是不出国门，即可感受异域风情与中国文化交融的独特魅力。国门、界 碑、边寨、民族风情、特色美食等独具吸引力。 今年双节假期，以傣族、景颇族等多民族文化和中缅风情为特色的德宏州接待游客168.93万人次，同比 增长13.86%。在瑞丽"一寨两国"景区，国界线从寨子中央蜿蜒而过，中方银井村与缅方芒秀村对望，游 客可从一寨两国水井、国门书社等景点，体验到同住一个寨、共饮一井水的中缅胞波情。 天津"95后"游客王惠说，"我奔着小众、独特而来。在实景民族村寨中看民俗展示、体验边境生活，还 能买到玉石、缅甸食品，感受到独一份的跨国情谊，不虚此行。" 云南小众"国门游"成假日旅游新亮点 中新社昆明10月10日电 (罗婕 陈静)国庆、中秋双节假期余热犹存，在中国西南边陲，云南各边境州市 游客络绎不绝。从中缅边境德宏到中、老、缅相接的西双 ...

近年来，"小城游"悄悄成为假期出行的"新偏爱" 近年来随着旅游行业的发展和深入，小城游持续火热。越来越多人开始把目光转向小城，今年十一长 假，不少游客避开人潮反向涌进小城。 马蜂窝此前发布的十一出行趋势预测显示，面对假日期间各地人流密集的情况，寻找小众目的地成为越 来越多游客的首选，"十一去哪人少"相关热度环比大幅上涨200%。更多追求舒适与高性价比体验的年 轻游客，则将目光转向县级宝藏小城。 根据全国县域旅游研究课题组、华夏佰强旅游咨询中心发布的第七届全国县域旅游研究成果《全国县域 旅游发展研究报告2025》，从人群结构来看，Z世代与千禧一代成县域旅游消费主力。县域旅游的核心 客群以18～34岁的年轻人为主，其中"90后""00后"占比最高，达39.87%，他们表现出对"松弛感"和"小 众体验"的强烈需求。 "不是热门旅游大都市去不起，而是小而美的县城更有性价比"。根据京东研究院的调研报告，49.7%的 受访者提到，小城的"高性价比"精准踩中需求，调研中，对于十一假期小城旅行的预算规划，"2001- 5000元"是主流选择，超半数受访者认为中等预算更合理，大部分小城游客注重"性价比与体验的平 衡"，另有17 ...

2025年国庆与中秋"双节合一"形成8天假期，"十一"黄金周旅游市场迎来持续性增长。多家旅游平台近日发布的数据显示，超长假期催热旅游市场国内游、 出境游双增长，国门游等小众玩法火爆，00后游客参加"小团游"打卡神州四极。 木鸟民宿数据称，与去年同期相比，抚州、百色等47个小城国庆订单实现0突破，充满独特魅力的小城正在成为更多人的诗和远方。截至目前，开封民宿订 单同比上涨3倍。 图片来源：视觉中国 来源：北京日报客户端 记者：潘福达 打卡神州"四极"，成为年轻人的诗和远方。深圳00后游客林女士报名前往"中国西极"新疆乌恰县的小团游，期待去中国大陆最西端，追逐神州最后一缕落日 的浪漫。"小团游配备了无人机航拍、小众秘境打卡点可以单独下车拍照，很符合旅游和出片的需求。"除"西极"乌恰县，"东极"抚远、"北极"漠河、中国大 陆"南极村"徐闻县角尾乡，在旅游平台上也有"小团游"线路可选。 随着中国对俄实行免签，黑龙江黑河、绥芬河等口岸小城持续火爆，反向吸引各地游客"不出国门"感受多元文化交融。平台数据显示，9月1日以来，"黑河 市酒店"搜索量同比上涨325%，"黑河市美食"热度上涨336%。 从众信旅游十一黄金周零售数 ...

Group 1 - The core viewpoint indicates a significant growth in the summer tourism market for 2025, with a dual trend of "mid-to-long distance and nearby travel" becoming mainstream [1] - Data from Meituan Travel shows that demand for mid-to-long distance travel (over 300 kilometers) increased by over 15%, with western provinces emerging as popular summer destinations [1] - The search volume for "nearby travel" and "one-day tours" surged by over 40%, reflecting a trend of staying at hotels close to home, boosting demand for high-star hotels and homestays in local areas [1] Group 2 - Tuniu's data highlights a shift towards "niche" travel experiences, with tourists seeking unique exploration opportunities rather than conventional routes in popular destinations [2] - The heat for flight bookings increased by 21.96% year-on-year in August, indicating a blend of short and long-distance travel as key characteristics of this summer's travel patterns [2] - The "cultural experience" trend remains strong, with a 119.09% year-on-year increase in interest in non-material cultural heritage, as consumers integrate cultural activities into their travel plans [2] Group 3 - The Meituan Travel Research Institute emphasizes that the future will see a continuous emergence of segmented tourist demands, with a focus on one-stop, multi-scenario deep travel experiences becoming a core need [3] - Companies in the tourism sector are encouraged to enhance product offerings and service quality to meet diverse consumer needs, driving market growth and innovation [3]

Core Insights - The article highlights the evolving travel preferences of young people, emphasizing a shift from quantity to quality in vacation experiences, particularly during the May Day holiday [5][22]. Group 1: Travel Trends - During the May Day holiday, domestic travel reached 314 million trips, a 6.4% increase year-on-year, with a notable rise in travel to less popular destinations [5][22]. - Young travelers are increasingly avoiding crowded tourist spots, opting for lesser-known locations, with booking volumes for destinations like Xinjiang and Tibet seeing over 100% growth compared to last year [5][6]. - The trend of "拼好假" (strategically planning vacations) is gaining traction, allowing young people to maximize their travel time and experiences [22]. Group 2: Accommodation Preferences - Budget-friendly accommodations are becoming popular, with 50% of hotel bookings during the holiday being under 200 yuan, while higher-end options are also being sought at competitive prices [6][10]. - The average rental car consumption during the holiday increased by 24%, with a significant portion of travelers opting for self-driving experiences [8]. Group 3: Outdoor and Experiential Travel - Young travelers are engaging in outdoor activities, with a surge in interest in beach cities and adventure sports, reflecting a desire for unique and immersive experiences [12][13]. - The popularity of "micro extreme sports" and activities like diving and hiking is on the rise, indicating a shift towards more active and engaging travel experiences [16]. Group 4: Cultural and Entertainment Travel - The demand for cultural experiences is evident, with a notable increase in family travel to historical sites, as parents seek educational opportunities for their children [10][20]. - Concerts and large-scale events are becoming integral to travel plans, with significant ticket sales and audience turnout during the holiday, particularly in major cities [18][20]. Group 5: Redefining Travel Meaning - Young people are redefining travel as a means of breaking away from routine, seeking deeper connections and experiences rather than mere sightseeing [22][23]. - The article suggests that travel is evolving into a "spiritual ritual" against mundane life, emphasizing the importance of meaningful experiences over traditional tourism [23].

Group 1: Travel Trends - The "May Day" holiday saw a significant increase in domestic travel, with 314 million trips taken, representing a 6.4% year-on-year growth [2] - Young travelers are increasingly opting for less popular destinations, with booking volumes for places like Xinjiang and Tibet seeing over 100% growth compared to last year [2] - The trend of "picking quality over quantity" in travel experiences is evident, as young people prioritize unique and personalized travel experiences [1][14] Group 2: Accommodation Preferences - During the "May Day" holiday, 50% of hotel bookings in smaller cities were for accommodations priced below 200 yuan, highlighting a shift towards budget-friendly options [2] - The average rental car consumption increased by 24% compared to last year, with 85% of rentals being for out-of-town trips [4] Group 3: Outdoor Activities - There is a notable rise in outdoor activities among young travelers, with significant increases in interest for activities like snorkeling and hiking, as reflected in the high view counts on social media platforms [8][10] - Coastal cities are experiencing a surge in bookings, with places like Jinjiang seeing a 328% increase in orders [7] Group 4: Cultural and Entertainment Integration - The integration of travel with cultural events is becoming popular, as evidenced by the increase in attendance at large-scale performances, with over 200 million attendees and ticket sales reaching 1.212 billion yuan during the holiday [10][12] - Young travelers are combining their travel experiences with entertainment, such as attending concerts while on vacation, creating a new "after party" economy [12][13] Group 5: Redefining Travel Experience - The concept of travel is evolving from mere sightseeing to immersive experiences, with young people seeking to break free from routine and engage in meaningful activities [14] - The focus is shifting towards experiences that provide personal growth and enjoyment, rather than just visiting popular tourist spots [14]

Group 1 - The core viewpoint of the articles highlights the rising trend of "niche tourism," where travelers prefer less crowded destinations over popular tourist spots, seeking relaxation and personalized experiences [2][5] - The travel heat during the May Day holiday is expected to reach a three-year peak, with a significant increase in searches for "less crowded" destinations [2] - Family group travel is also on the rise, with a 30% year-on-year increase in "traveling with elders" during the May Day holiday, indicating a shift towards more inclusive and relaxed travel experiences for all age groups [3] Group 2 - The popularity of niche tourism is driven by a new consumer philosophy that emphasizes comfort and unique experiences over traditional tourist attractions [2][5] - Boutique accommodations that offer cultural experiences and activities are becoming increasingly popular, as evidenced by fully booked properties in areas like Jingmai Mountain [3] - The growth of niche tourism not only meets the demands of younger travelers but also contributes to the economic uplift of lesser-known destinations, promoting balanced development in China's tourism industry [5]