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亚布力夏季年会闭幕,企业家探讨如何把握下一个消费浪潮
Di Yi Cai Jing· 2025-09-14 13:21
Group 1: Market Trends in Sports Products - The market potential of niche segments is increasingly recognized, particularly in the sports products sector [2] - Companies like Peak are exploring new categories such as sports wristbands, watches, and swimming products, indicating a shift towards more specialized consumer demands [2] - The outdoor market is experiencing a slowdown in growth, but competition in the existing market is intensifying as brands adapt to changing consumer preferences [3] Group 2: Consumer Preferences and Quality Demand - Consumers are transitioning from seeking "cost-performance" to "quality-price" and now to "emotional-value" products, indicating a shift in purchasing motivations [4] - Products must not only fulfill basic functions but also meet additional consumer needs such as health, quality, and emotional value [4] - The competition in the trendy toy industry is fundamentally about the ability to resonate emotionally with consumers, emphasizing the importance of understanding consumer needs [4] Group 3: Supply Chain and Product Selection - Changes in consumer channels are forcing companies to optimize product selection and adapt to new market demands [5] - The pet industry is undergoing a transformation, with a focus on improving supply chain transparency and health management to meet consumer expectations [6] - The number of pets in China is projected to grow from 120 million to 300 million in the next five years, highlighting the need for a robust supply chain to support this growth [6]