Core Viewpoint - The popularity of the "facekinis" in Qingdao has significantly declined, with fewer people wearing them and limited sales at beach vendors, indicating a shift in consumer preferences and market dynamics [1][2][4]. Market Trends - The article highlights the transition of "facekinis" from a trendy beach accessory to a rarely seen item, with reports of almost no one wearing them at various beaches in Qingdao during the summer of 2025 [2][3]. - Sales of "facekinis" have plummeted, with local vendors reporting minimal stock turnover and some even ceasing to sell them altogether [3][4]. Product Evolution - The "facekini," invented by Zhang Shifan, initially aimed to protect swimmers from sunburn and jellyfish stings, evolving over the years into a cultural symbol with various designs [5][6]. - The product has undergone multiple iterations, with improvements in design and materials, including the introduction of cultural motifs, which helped it gain international attention [6][7]. Competitive Landscape - The market has seen an influx of imitation products, which has contributed to the decline in sales of the original "facekini," as these cheaper alternatives attract price-sensitive consumers [8][9]. - The shift in consumer behavior, with fewer locals swimming at beaches, has further exacerbated the sales decline, leading to a reduction in the number of vendors selling "facekinis" [8][9]. Future Outlook - Zhang Shifan is exploring new applications for "facekinis" beyond beach use, such as outdoor activities and seasonal products, in an effort to revitalize the brand and adapt to changing market conditions [8][9]. - Despite the challenges, the commitment to the original protective purpose of the "facekini" remains strong, with hopes for its continued relevance in various protective scenarios [9].

Core Viewpoint - The popularity of the "facekinis" in Qingdao has significantly declined, with fewer people wearing them at the beach compared to previous years, indicating a shift in consumer preferences and market dynamics [1][2][4]. Market Trends - The "facekinis," once a summer staple in Qingdao, have seen a drastic reduction in visibility and sales, with local vendors reporting almost no sales and tourists unfamiliar with the product [2][3][4]. - Sales of "facekinis" have dropped sharply, with local shops indicating that they have not sold any in recent years, and online sales showing limited success, with most products selling in single digits to hundreds [3][4]. Product Evolution - The "facekinis" were originally designed for practical purposes, such as sun protection and preventing jellyfish stings, but have evolved into a cultural symbol over the years [5][6]. - The inventor, Zhang Shifan, has continuously improved the design of "facekinis," incorporating cultural elements and innovative materials, transitioning from a functional product to one that expresses cultural identity [6][7]. Challenges and Adaptation - The decline in "facekinis" sales is attributed to the emergence of alternative products that offer similar sun protection without the "exaggerated" appearance of the "facekinis," leading to a shift in consumer preferences [8][9]. - Zhang Shifan is exploring new applications for "facekinis," aiming to expand their use beyond swimming to activities like fishing, cycling, and hiking, as well as developing winter versions [8][9]. Future Outlook - There is potential for "facekinis" to be rebranded as cultural souvenirs, appealing to tourists as a unique memento from Qingdao, which could help revitalize interest in the product [8][9]. - Despite the current market challenges, the core functionality of "facekinis" remains intact, and the inventor expresses a commitment to continue producing them as long as there is demand [9].