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NintendoSwitch2:年度消费电子爆款,分歧中热卖
HUAXI Securities· 2025-06-07 08:09
Investment Rating - Industry rating: Recommended [1] Core Insights - The Nintendo Switch 2 was officially launched on June 5, leading to a buying frenzy overseas due to pent-up demand for the upgraded gaming console [2] - The first week of pre-orders has set records, with over 1.2 million units locked in Japan, surpassing the initial sales records of previous consoles [3] - Nintendo has increased its monthly production from 2 million to 3 million units to meet the unexpected demand, although supply shortages are still anticipated [4] - Concerns about competition in the handheld market have not significantly impacted sales, as a substantial portion of Switch users are new to Nintendo devices, indicating a strong foundational user base [5] Summary by Sections Event Overview - The launch of Nintendo Switch 2 has generated significant excitement, with reports of supply shortages due to high demand [2] Analysis and Judgment - The first week of pre-orders has broken records, indicating that Switch 2 could become the highest-selling gaming console in history, potentially surpassing the PS2's 160 million units [3] - Despite increased competition in the handheld market, the unique appeal of the Switch and its user demographics suggest a solid market position [5] Investment Recommendations - Given the strong demand for Nintendo Switch 2 amidst a low consumer electronics demand environment, related supply chain companies are expected to benefit significantly [6]