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申万菱信基金刘含:对消费升级充满信心 坚守优质企业穿越周期
Core Viewpoint - The new consumption sector is experiencing a strong performance, driven by a re-evaluation of quality companies within the market, indicating a shift towards premiumization in consumer goods [1] Group 1: Investment Strategy - The investment approach emphasizes partnering with quality companies and focusing on long-term growth sectors, akin to fishing in abundant waters [2] - The strategy includes leveraging technology to analyze consumer behavior and employing AI tools for product iteration, which enhances competitive advantages [2] - The primary goal is to achieve stable performance across market cycles, reflecting a deep respect for the investment process [2] Group 2: Consumer Trends - Investment in consumer stocks should consider demographic shifts and social changes that reshape consumer psychology, particularly among younger generations who value personalization and emotional connection [3] - The essence of consumption upgrade lies in the layered evolution of demand, with aesthetic and emotional needs continuously advancing regardless of economic cycles [3] - Successful companies in the consumer sector often excel in both production capabilities and marketing strategies that resonate with consumer mindsets [3] Group 3: Global Expansion - Chinese consumer brands are transitioning from competing on price to creating unique value propositions, presenting new opportunities for international expansion [4] - Companies must navigate challenges such as channel adaptation, cultural integration, and inventory management when entering overseas markets [4] - The long-term potential of the consumer sector is promising, with future investments focusing on demographic changes and quality companies that can adapt to evolving market conditions [4]