Core Insights - Rokid's AR Spatial glasses will launch globally on June 15 via AliExpress, marking a significant step in the company's strategy to penetrate the consumer market with a competitive price point of $518 after subsidies, compared to Apple's Vision Pro priced at $3,499 [1][2] - The glasses feature the world's first intelligent refractive and interpupillary distance adjustment system, allowing for dynamic adjustments without the need for custom lenses, thus targeting a broader consumer base [3][4] - Rokid aims to leverage its existing industrial AR expertise while transitioning to the consumer market, with 80% of its current revenue still derived from industrial-grade AR devices [2][7] Product Features - The AR Spatial glasses are designed for comfort and extended wear, supporting multi-window operations, 3D content viewing, and integration for both entertainment and work [3] - The glasses utilize advanced MEMS sensors for real-time eye parameter monitoring, achieving a dynamic adjustment range of ±600 degrees for refractive power and 55-75mm for interpupillary distance [3] - The optical module, developed in collaboration with Lens Technology, boasts a thickness of just 1.2mm, with a light transmittance of 85%, and supports dual 1920×1080 resolution at a refresh rate of 120Hz [4][5] Competitive Positioning - Rokid's AR Spatial is positioned as a cost-effective alternative to Apple's Vision Pro, with a price point at approximately 15% of Vision Pro's cost, aiming to capture a significant share of the consumer AR market [1][6] - The glasses are designed to integrate seamlessly with Alibaba's ecosystem, including applications like DingTalk and Taobao, which may enhance brand recognition and user engagement [6][7] - Despite its advantages, Rokid faces challenges in ecosystem scale and application availability compared to Apple, which has a more extensive app ecosystem and developer support [7] Market Outlook - The global smart glasses market is projected to reach 12.05 million units by 2025, with AR glasses expected to account for over 30% of this market, indicating a growing opportunity for Rokid [6] - Rokid's strategic partnerships and cost reductions in manufacturing could enhance its competitive edge in the price-sensitive consumer market [7] - If Rokid can successfully expand its developer ecosystem and reduce hardware costs, it may become the first Chinese AR brand to achieve annual sales exceeding one million units [7]

Investment Rating - The report assigns an investment rating of "Positive" for the industry, indicating an expected overall return exceeding the benchmark index by more than 10% [5]. Core Insights - The launch of the Thunder X3 Pro signifies a technological breakthrough in the AR industry, with advancements in optical solutions and a lightweight design that may push the consumer AR market towards an "ecological critical point" [2][30]. - The X3 Pro features a full-color optical engine capable of producing 16.7 million colors and achieving peak brightness of 6000 nits, addressing outdoor visibility challenges and enhancing user experience [2][20]. - The device's weight of only 76g, a 36% reduction from its predecessor, positions it close to the weight of regular eyeglasses, redefining comfort in AR wearables [3][15]. - The multi-modal interaction system allows for seamless user engagement through voice commands, touch controls, and gesture recognition, significantly lowering the learning curve for new users [4][24]. Summary by Sections Optical Innovations - The X3 Pro utilizes a 0.36cc full-color Micro-LED optical engine and etched waveguide technology, achieving a peak brightness of 6000 nits, which ensures clear visibility even in bright outdoor conditions [2][20][23]. - The combination of these technologies reduces rainbow artifacts by 95%, enhancing display purity and clarity [23]. Lightweight Design - The device's construction employs aerospace-grade magnesium-aluminum alloy and titanium alloy, resulting in a 40% weight reduction while increasing strength by 30% compared to nylon [3][15]. - The ergonomic design minimizes pressure on the face, making it suitable for prolonged use in various scenarios [3][15]. Interaction System - The integration of the Qualcomm Snapdragon AR1 Gen1 chip enables advanced interaction capabilities, including voice wake-up and touch controls, facilitating a user-friendly experience [4][24]. - The device supports Bluetooth connectivity with smartphones and smartwatches, expanding its functionality and user engagement [25]. Market Positioning - The pricing strategy for the Thunder X3 Pro aims to cater to a diverse consumer base, with various models designed to meet different needs, thereby enhancing market competitiveness [26]. - The report suggests that the advancements in the X3 Pro could set new standards in the AR industry, prompting competitors to innovate in materials and technology [27][29].