Core Insights - The article emphasizes the need for organizations to move beyond traditional reporting methods to achieve internal collaboration and actionable insights [2][3] - The introduction of the "Elev8 Workshop" aims to facilitate cross-departmental collaboration by using consumer insights as a foundation for discussions and decision-making [2][4] Group 1: Challenges in Organizations - Many organizations struggle with digesting reports, leading to inconsistent interpretations and a lack of consensus among departments [2] - Insights often remain unutilized due to poor internal communication and collaboration, resulting in missed growth opportunities [2] Group 2: Elev8 Workshop Overview - The Elev8 Workshop creates an equal and focused environment for participants from different departments to discuss consumer insights and data [3] - The workshop encourages participants to understand the rationale behind data and take responsibility for actionable next steps [3][4] - It serves as a platform for managers to observe team dynamics and collaboration patterns, fostering a more informed decision-making process [4] Group 3: Data-Driven Discussions - Discussions in the Elev8 Workshop are grounded in real data provided by Worldpanel, ensuring that strategies are based on solid insights rather than assumptions [4] - The goal is to transform consumer insights into a common language and actionable guide within the organization [4]