Core Insights - The eighth China International Import Expo (CIIE) showcases a significant shift in consumer behavior among young Chinese consumers, who are evolving from mere product purchasers to trendsetters and value resonators [1][4] - The event serves as a platform for brands to engage with consumers, transforming traditional product displays into interactive experience zones [1][2] Group 1: Consumer Behavior Trends - Young consumers are increasingly prioritizing personal expression and experiential consumption, moving from a mindset of "just usable" to "experience is king" [1][2] - The focus on individuality and experience is coupled with a growing emphasis on value recognition, where consumers consider not only the product but also the brand's research capabilities, cultural integration, and social responsibility [2][3] Group 2: Brand Strategies - Brands like Amorepacific and Crocs are adapting their strategies to align with the new consumer demands, emphasizing customization and local market engagement [3][4] - Amorepacific integrates elements of Eastern aesthetics into its booth design, while lululemon creates interactive spaces to promote a lifestyle of joy through movement [2][3] Group 3: Market Implications - The transformation of young consumers is resonating with market development, indicating a new consumer proposition that foreign companies can leverage to deepen their presence in China [3][4] - The CIIE highlights the potential for brands to connect emotionally with consumers, as seen with Bubble Mart's use of IP to create memorable social experiences [2][3]