Core Insights - The article emphasizes the integration of rational consumption and digital economy, with a focus on the concept of "consumption as an asset" to create a collaborative ecosystem among users, merchants, and platforms [1][7] - The innovative model aims to break the boundaries between traditional e-commerce and physical retail, addressing consumer demands for cost-effectiveness while aiding merchants in their digital transformation [1][7] User Engagement and Merchant Attraction - The platform employs a dual-core strategy of "points appreciation" and "social viral growth" to establish a virtuous cycle of user retention, merchant attraction, and team expansion [3] - Consumers earn 3%-20% discount points when spending at partner merchants, with a mechanism ensuring points appreciation linked to platform performance, creating a closed loop of "spending-points-re-spending" [3] - A social incentive model rewards users for referring new customers with unlimited cash rewards, fostering a network of "recommendation-consumption-earnings" [3] Merchant Empowerment and Operational Efficiency - The platform utilizes LBS technology to generate consumption heat maps, enabling precise merchant recommendations within a 3-kilometer radius, thus enhancing targeted traffic [3] - Merchants can accumulate traffic points through tasks to exchange for exposure resources, promoting healthy competition [3] - The establishment of a three-tier agency network (province-city-district) allows for efficient local promotion, directly linking agency earnings to regional performance [3] Future Outlook and Technological Integration - The platform plans to deepen technological innovation, enhancing cross-regional and cross-industry consumption resources through AI recommendations and blockchain for points traceability [7] - The model aims to reconstruct the value distribution of consumption, facilitating a win-win scenario for users, merchants, and the platform amid a backdrop of consumption downgrade [7][8] - The transition from "passive customer acquisition" to "active customer retention" for merchants is highlighted, with tools like consumption heat maps reducing customer acquisition costs [8] Value Creation and Ecosystem Benefits - The platform's design transforms traditional consumption into a value creation process, providing a replicable digital transformation solution for the local service industry [7] - Users experience a shift from "spending money" to "earning money" through point appreciation and the potential to become agents, sharing in the platform's growth [8] - The ecosystem promotes a cycle where users save money, merchants earn profits, and the platform experiences growth, enhancing overall efficiency in the local service industry [8]