Core Insights - The report indicates that the Chinese film market is experiencing steady growth, with 2025's box office surpassing that of 2024, marking the second highest annual box office since 2020 [1][3] - The estimated number of moviegoers in China for this year is projected to reach 513 million, a new high since 2020 [1][3] Audience Trends - The profile of moviegoers is shifting towards women, older demographics, and lower-tier markets, while there remains potential for growth among men, younger audiences, and higher-tier markets [5] - Audience preferences are becoming clearer, with men favoring sci-fi, action, crime, and war genres; women preferring dramas and romance; younger audiences leaning towards crime films; and older viewers showing a preference for sci-fi, fantasy, and war movies [5] Film Performance - Animated films have shown strong performance, with "Ne Zha" significantly boosting the market. Over 40% of viewers reported increased interest in other films due to its popularity [3][5] - The report suggests that focusing on niche genres and audience segments may present more market opportunities for mid-tier films, as evidenced by the commercial success of various specialized films [5] Viewing Experience - Moviegoers are increasingly seeking an immersive viewing experience, desiring compelling stories, visual stimulation, and emotional resonance. High-rated films are more likely to attract audiences, while low-rated films deter attendance [5] - The future direction of film creation is becoming clearer, emphasizing the need for impactful visuals, engaging genres, and strong emotional connections to maintain audience trust and loyalty [5][6] Research and Analysis - The collaboration between the China Film Association and the Lighthouse Research Institute aims to provide insights into trends and audience behavior through data analysis and case studies [6] - The research team utilizes diverse models and scientific analysis to support decision-making throughout the film production and marketing cycle, focusing on evolving audience preferences and consumption habits [6]