Core Viewpoint - The central government has initiated a two-month special action titled "Clear and Bright: Rectifying the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards, targeting issues such as vulgar content, false personas, and the exploitation of minors [2][3]. Group 1: Work Objectives - The action focuses on four main issues: vulgar group broadcasts enticing rewards, deceptive personas luring rewards, inducing minors to reward, and stimulating irrational user rewards [3]. - The goal is to enforce stricter regulations on live streaming reward practices, improve platform management, and foster a healthier online live streaming ecosystem [3]. Group 2: Key Issues for Rectification - The action will address four categories of problems: - **Vulgar Group Broadcasts**: This includes inappropriate content, suggestive actions, and lowbrow entertainment methods that encourage rewards [4]. - **Deceptive Personas**: The use of fabricated identities and false narratives to manipulate users into giving rewards, including the use of AI-generated content [4]. - **Inducing Minors**: Tactics that lure minors into rewarding, including impersonation and evasion of platform regulations [5]. - **Stimulating Irrational Rewards**: Lack of limits on reward amounts and the promotion of excessive spending through ranking systems and special privileges for high spenders [5]. Group 3: Work Requirements - Local internet information departments are required to organize and implement the action effectively, focusing on identified issues and ensuring the expected outcomes are achieved [6]. - There will be an emphasis on increasing enforcement against repeat offenders and those who facilitate violations, including MCN institutions [6]. - Platforms must refine their management practices, including setting reward limits, enhancing consumer alerts, and establishing refund mechanisms for minors [6][7]. - A long-term governance strategy will be developed to ensure ongoing supervision and accountability among platforms, streamers, and MCN institutions [7].