今年夏天，出于对团播的好奇，我找到几位团播的重度用户和主播，向他们了解团播的情感经济模式。那些对话，被记录在《百亿团播市场的秘密》一文 中。但对于团播是如何一步步发展，最终演变成新的大众娱乐文化，我依然有很多困惑。 团播早已不局限于直播间的舞蹈。10月底，头部MCN机构无忧传媒在三亚隆重举办了一年一度的盛会——无忧之夜2025。在那场盛典上，主播达人与艺 人同台演出，直播对决和现场同步进行。 盛典开幕，无忧选择了公司自主孵化的@宇宙101厂牌、@JOY&金梧引等男团带来团播大秀。来自七个男团的共40位成员，身着白衬衫西服裤，表演抖舞 《火力全开》《万物生》。虽然歌舞仍是直播间里的熟悉曲目，但此时此刻，围绕他们的不再是虚拟的背景板，而是热情的现场观众和挥舞着的荧光棒。 无忧之夜结束两天后，同一地点，@宇宙101厂牌、@JOY&金梧引 的首次线下公演紧接着拉开帷幕。 舞台两侧伫立着巨大的竖屏，像是手机直播间的无限放大版。台下此起彼伏的呼喊、五彩的灯光、精致的妆造，让人仿佛置身于一场偶像选秀的决赛现 场。 图｜厂牌公演 从最初简单的舞蹈直播，到精彩纷呈的直播舞台秀，再到如此盛大的线下演出——团播究竟是如何完成这场蜕 ...

山东大学税务研究中心主任李华对经济观察报表示："2025年个税高增长并非偶然，而是征管效能提升与经济税源多元化共同作用的必然结果，折射出我国 税收治理能力的显著进步。" 她说，这一持续高增态势背后，是税收征管精细化升级、境外收入征管到位、平台监管补位与资本市场活跃、收入结构优化等多重因素的叠加效应。 记者 杜涛 2025年1—10月，全国个人所得税收入达 13363亿元，同比增长11.5%，增速较一季度的7.1%、上半年的8%、前三季度的9.7%逐步走高；10月单月增速更是 跳升至27.3%，成为财政收入中的亮眼增长点。 同样作为主要税收收入的国内增值税同比增长4%；国内消费税14390亿元，同比增长2.4%；企业所得税39182亿元，同比增长1.9%。 安理律师事务所合伙人叶永青对经济观察报表示，这是中国历史上首次大规模对中国税收居民的境外所得开展全面征缴，且充分借助了CRS（共同申报准 则）信息交换等工具。征缴过程中，税务机关综合运用多种手段，通过合理沟通与界定推进工作；实践中针对股票转让等所得，采取了年度内亏损弥补的务 实方式完成最终追缴，因此整体推进较为顺利。 东方金诚研究发展部执行总监冯琳认为，10 ...

近日，税务部门曝光了6起网红和网店偷税案件，引发社会关注。国家税务总局此前发布数据显 示，2024年，税务部门对169名网络主播开展检查，累计查补收入8.99亿元。 近年来，随着互联网经济蓬勃发展，一批网络主播短时间内成为备受关注的公众人物。他们在收获 流量与财富的同时，本应承担相应社会责任，依法履行纳税义务。然而，部分主播在粉丝追捧和利益驱 动中迷失方向，无视法律法规偷逃税，最终"红得快，塌房也快"。 税务部门持续发力，传递出明确信号：网络平台不是法外之地。流量和名气绝不是违法行为的护身 符，而应是履行社会责任的紧箍咒。在《互联网平台企业涉税信息报送规定》实施之际，集中曝光这批 案件，再次敲响警钟：无论是网红还是网店经营者，都必须严守合规底线，任何企图"钻空子"的偷逃税 行为，必将受到法律严惩。 作为新兴行业的从业者，部分网络主播纳税意识薄弱，抱有侥幸心理，存在隐匿收入的错误认知。 有的主播通过私人账户收取打赏和佣金，企图将真实收入隐藏在流量光环之下；有的注册多个空壳企业 拆分收入，以小规模纳税人之名行虚假申报之实；还有的与MCN机构串通，通过虚构业务等手段企图 少缴不缴税款。这些偷逃税手段看似花样百出，实 ...

清晨，在镇江的"工会暖'新'面馆"里，外卖骑手们吃着售价1元的锅盖面；中午，遍布全城的"工会 驿站"成为快递员们的午休港湾；夜晚，劳动者们在工人文化宫享受运动折扣……这些温馨的场景，是 市总工会"镇合意·工暖'新'"服务品牌建设的生动写照。 随着数字经济发展，快递员、外卖骑手、网约车司机等新就业形态劳动者已成为城市运转不可或缺 的力量。针对他们在生活保障、法律权益等方面的"急难愁盼"，市总工会持续发力。 组织建设是服务保障的基础。2023年，镇江在全省率先成立市级互联网、道路运输和外卖配送行业 工会联合会；2024年，又率先实现市县两级新就业形态行业工会联合会全覆盖。通过"重点突破、行业 覆盖、区域兜底"的立体化组建模式，各级工会最大限度吸纳新就业群体入会。 为解决"入会难、找组织难"问题，市总工会全面推行"扫码入会"，依托"镇工惠"公众号开通线上入 会通道，并设立"流动工会服务站"。今年3月，全省首家新就业形态劳动者综合服务中心在市总工会揭 牌，提供一站式线下服务。"扫了个码就入了会，还领了暖'新'礼包，心里暖暖的。"一位外卖小哥在集 中报到服务活动中的感慨，道出了许多从业者的心声。 市总工会还为四大新业态 ...

团播需要监管部门的刚性约束、平台的主动作为、团播主体的自我提升，也需要社会各界的共同监督与 支持 近日，中央网信办发布通知，在全国范围内开展为期2个月的"清朗·整治网络直播打赏乱象"专项行动， 聚焦娱乐性团播、私域直播等易滋生直播打赏乱象的重点领域，从严打击低俗团播引诱打赏、虚假人设 诱骗打赏、诱导未成年人打赏和刺激用户非理性打赏等4方面突出问题。 "打赏"点播增加了交互性，也容易"打破"底线，滑向"灰色地带"。一些团播用特定拍摄手法、场景搭 建、着装设计等，渲染烘托低俗氛围，有的将大众耳熟能详的经典文艺作品进行低俗化改编。当低俗团 播靠"擦边"引流快速获利，会吸引更多团队跟风模仿，挤压优质内容的生存空间。从行业信誉来看，观 众对团播行业的负面印象加深，更不利于整个行业的长远发展。 随着互联网飞速发展，文化消费方式不断推陈出新，多人在同一直播间进行舞蹈、唱歌等才艺表演的团 播，便是近两年声量很大的一种新大众文艺形式。据不完全统计，团播日均开播房间数约8000个，全年 营收预计突破150亿元，一些头部团播公司举办的月度比赛中，仅仅一个晚上的单场打赏金额就超过千 万元。 从表现形式上说，团播的表演简洁有力、重复性 ...

Core Insights - The Chinese live streaming industry has experienced explosive growth since 2016, with significant increases in both platforms and audience numbers, establishing itself as a key component of the internet culture market [1] - As of December 2024, the number of live streaming users in China reached 833 million, representing a year-on-year increase of 17.37 million users, or 2.13%, accounting for 75.2% of the total internet user base [3] - E-commerce live streaming leads the market, with 597 million users as of June 2024, making up 54.7% of internet users, and contributing significantly to consumer growth [4] - The live streaming market in China is projected to reach 212.64 billion yuan in 2024, reflecting a 1.5% increase from 2023, showcasing resilience in a complex environment [5] - The growth of the live streaming industry is driven by technological innovation and deepening market segmentation, with platforms like Douyin and Kuaishou exploring generative AI to enhance content creation and user experience [8] Industry Segmentation - The live streaming media industry in China can be categorized into five main types: e-commerce live streaming, sports live streaming, game live streaming, reality show live streaming, and concert live streaming [1] - E-commerce live streaming is the core driver of consumption growth, while sports live streaming benefits from stable growth due to the popularity of event IPs [4] - Game live streaming continues to penetrate the market, supported by the maturation of the esports industry, while reality shows and concert live streaming expand their audience through a hybrid online and offline model [4]

"打赏"点播增加了交互性，也容易"打破"底线，滑向"灰色地带"。一些团播用特定拍摄手法、场景搭 建、着装设计等，渲染烘托低俗氛围，有的将大众耳熟能详的经典文艺作品进行低俗化改编。当低俗团 播靠"擦边"引流快速获利，会吸引更多团队跟风模仿，挤压优质内容的生存空间。从行业信誉来看，观 众对团播行业的负面印象加深，更不利于整个行业的长远发展。 团播要健康发展，需要监管部门的刚性约束、平台的主动作为、团播主体的自我提升，也需要社会各界 的共同监督与支持。作为互联网发展的新兴业态，团播以其鲜明的互动性，重构了文化供给与消费的关 系，用户喜好更加受到重视，可以善加利用，赋能文化建设。依托互动性强、及时反馈、情感黏合紧密 等特点，不妨大开"脑洞"，开发更多团播新场景，比如与文艺院团结合，扩大观众覆盖面，提高内容的 贴近性；与非遗结合，让更多人了解优秀传统文化，"打赏"也能改善传承人的生活；与公益传播结合， 将观众的热情转化为实实在在的善举；等等。 唯有多方协同、久久为功，才能让团播成长为兼具社会价值与商业价值的健康业态，为新大众文艺注入 更多正能量。 （文章来源：人民日报） 团播需要监管部门的刚性约束、平台的主动作为、团播 ...

Core Insights - The live streaming industry has evolved from chaotic growth to a structured ecosystem that supports flexible employment, with compliance becoming a shared consensus among platforms [1][2] - Douyin's governance practices serve as a strong model for the industry's compliance development, addressing issues like vulgar content and illegal activities through a comprehensive content governance system [1][2] Group 1: Governance and Compliance Measures - Douyin has established a multi-dimensional content governance system to combat evolving violations, utilizing multimodal large models for rapid response to reports, achieving updates within 30 minutes [1] - Since 2025, Douyin has banned 660,000 "soft porn" live streaming rooms and permanently revoked 117,000 accounts involved in sexual content, demonstrating significant governance effectiveness [1] - The introduction of a "health score + economic restrictions" system in 2024 aims to deter vulgar inducement of rewards by penalizing low-performing hosts with score deductions and financial constraints [2] Group 2: Impact and Future Directions - Reports of inducement to reward have decreased by 74% in 2025, with 88,000 violators penalized, indicating the effectiveness of long-term governance mechanisms [2] - The industry recognizes that compliance is not the end goal but a starting point for higher quality development, necessitating ongoing efforts from multiple stakeholders [2][3] - The need for improved legal frameworks and standards is emphasized to support platforms in managing reward-related chaos, highlighting the importance of collaborative efforts for sustained governance [3]

Core Viewpoint - The live streaming industry is evolving into a platform for self-expression and flexible employment, while also facing challenges from new forms of violations and illicit activities [1][2]. Group 1: Industry Development - Live streaming has created numerous new jobs and is seen as a "reservoir" for flexible employment [1]. - The industry has transitioned into a phase of quality and compliance, with initial chaos largely addressed through professional governance [1]. - The Central Cyberspace Administration of China launched a two-month special action to rectify online live streaming tipping irregularities starting in October 2025 [1]. Group 2: Violation Management - Since 2025, Douyin has penalized 88,000 individuals for vulgar inducement to tip and indefinitely revoked live streaming permissions for 117,000 accounts due to sexual violations [1][4]. - The platform has enhanced its governance strategies, employing advanced technology to combat subtle forms of low-quality content and illicit activities [2][3]. - Douyin has implemented a health score system for streamers, which has proven effective in managing violations over the past two years [5]. Group 3: Specific Measures Against Illicit Activities - Douyin has established a governance chain that includes prevention, real-time identification, and post-incident measures to combat black market activities related to sexual content [3]. - The platform has banned 660,000 "soft porn" live streaming rooms and indefinitely revoked permissions for 5,000 accounts due to violations [4]. - In 2025, Douyin reported a 74% year-on-year decrease in user reports of inducement to tip, indicating the effectiveness of its measures [5]. Group 4: Collaboration with Law Enforcement - Douyin collaborates with law enforcement to address offline sexual black market activities, resulting in the detention of 68 individuals for disseminating obscene content since the beginning of 2025 [8]. - The platform has actively reported illegal activities to authorities, leading to the arrest of individuals involved in promoting illicit services through live streaming [8].

Core Points - The central government initiated a two-month special action to address the chaos in online live streaming tipping, with significant penalties imposed on violators [1] - Douyin has implemented a health score system for live streamers, which has proven effective in managing and penalizing inappropriate behavior [2] - The platform has significantly reduced user reports of inducement tipping by 74% since 2025, indicating improved compliance and user awareness [2] Group 1 - Douyin has banned 660,000 "soft pornography" live streaming rooms and indefinitely revoked the live streaming permissions of 117,000 accounts involved in sexual violations since 2025 [2] - The platform employs a multi-modal large model to identify and intercept risks in live streaming content, enhancing its governance capabilities [1] - Douyin has established a governance chain to prevent black market activities related to sexual content, including preemptive risk identification and real-time content monitoring [1] Group 2 - The health score system for live streamers allows for ongoing assessment based on their behavior, leading to permanent revocation of permissions for repeat offenders [2] - In 2025, over 40,000 streamers were penalized for inducement tipping, with various restrictions imposed on their accounts [2] - Douyin has strengthened its content management regulations for group broadcasts, implementing tiered penalties for accounts with high rates of violations [2] Group 3 - The platform has reported 68 individuals detained for disseminating obscene content since 2025, reflecting its commitment to cooperating with law enforcement [3] - Douyin aims to continuously enhance its technical investments and governance efforts to combat vulgar live streaming and inducement tipping [3]