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扫地机板块跟踪点评:大疆入局扫地机赛道,加速清洁品类教育
Investment Rating - The report assigns an "Accumulate" rating for the industry [3][10]. Core Insights - DJI's entry into the robotic vacuum market is expected to accelerate global market education for cleaning products. The industry remains highly prosperous, with significant advantages for leading companies [1][3]. - DJI plans to launch its first robotic vacuum product under the "ROMO" brand on August 6, featuring two types of transparent and white shells. The product will offer a water tank and automatic water supply options, with three models: S standard, A advanced, and P flagship. As of July 29, over 27,000 units have been pre-ordered on JD.com [3]. - DJI's strong overseas channels are anticipated to enhance the exposure of new categories and improve global recognition of domestic robotic vacuum brands. In 2023, DJI's revenue reached 50 billion yuan, with 80% coming from overseas [3]. - Related OEMs, such as Furi Electronics, are expected to benefit from increased orders as DJI's robotic vacuum sales rise. Furi Electronics primarily engages in smart terminal products and has a diverse client base [3]. Summary by Sections Industry Overview - The robotic vacuum sector continues to show high growth, with leading companies maintaining a strong market presence. Recent sales data indicates significant year-on-year growth for major brands [3]. Company Recommendations - The report recommends investing in Stone Technology (PE: 21.3x for 2025) and Ecovacs (PE: 22.8x for 2025) based on their strong market positions and growth potential [4][3].