Core Insights - The imaging market is experiencing a revival driven by upgraded consumer demands and increased participation in photography events like the P&E exhibition [2][3] - Canon's Q1 2025 financial report shows a 7.1% year-on-year revenue growth, with the imaging business growing by 20.8% [3] - The rise of social media platforms has significantly boosted the demand for imaging products as consumers seek to enhance their photography skills for better engagement [3][4] Market Performance - In Q1 2025, the global camera market continued to grow, with China's market showing a remarkable 24.1% increase in shipment volume, and mirrorless camera shipments rising by 21.8% [3] - Canon's youth-oriented EOS R10 and EOS R50 series saw approximately 40% sales growth in the Chinese market from January to April 2025 [3] Policy Support - The growth of the imaging market is supported by policies aimed at stimulating cultural and tourism consumption, with 314 million domestic trips taken during the May Day holiday, a 6.4% increase year-on-year [4] - The government’s equipment purchase subsidy policy has effectively reduced the cost for consumers, further stimulating camera sales [4] Consumer Behavior - The P&E exhibition highlighted a shift in consumer behavior, particularly among younger generations who prioritize cost-effective spending while investing in hobbies that provide emotional value [5][6] - Young consumers view cameras not just as tools for capturing life but as vehicles for self-expression and creativity, with a significant portion of camera purchases coming from the 18-35 age group, accounting for over 42% of the market [6][7] Product Innovation - Canon is focusing on developing products that cater to the needs of younger consumers, such as the EOS R50 V, which is popular for vlogging and creative video production [7] - The company is also targeting the silver economy, anticipating a market size of 30 trillion yuan by 2035, aiming to attract older consumers to photography [7] Future Outlook - Canon aims to continue innovating and upgrading its products and services to meet the diverse demands of the market, with a commitment to enhancing emotional value through technology [7]