过去二十年，房子之所以被看作"硬通货"，核心原因并不复杂：需求稳定、门槛高、流动慢，却足够安 全。可当市场逐渐成熟，人口结构、消费习惯都发生变化之后，单一资产承载财富增长的能力，自然会 被削弱。 而新的赚钱逻辑，更偏向于长期需求、持续复购、技术或服务壁垒。一旦踩中趋势，哪怕起点不高，后 劲也足。 在不少预测中，有三个行业被反复提及，原因也很现实。 1、和"变老"有关的产业，正在悄悄变大 很多人不愿意聊变老，但现实是，时间对谁都一样。和年龄相关的需求，并不会突然爆发，而是像水一 样，一点点漫出来。 健康管理、康复护理、功能改善、生活辅助，这些领域过去常被当成"低端服务"，但现在已经完全不是 一个概念。越来越多的产品和服务开始走向专业化、精细化，价格也不再低廉。 关键在于，这类需求一旦产生，往往是长期存在的，很少"一次性解决"。只要服务质量过关，用户黏性 非常强。比起靠涨跌赚钱，这种模式更像慢慢滚雪球。 很多从业者说得很直白：这不是暴富的行业，但很可能是未来十年，最不缺客户的领域之一。 不管经济环境如何变化，有一件事始终不会变——大家都希望用更少的时间，解决更多问题。谁能帮人 提高效率，谁就更容易拿到钱。 这种效 ...

Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day [2] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [2][3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in cultural tourism was highlighted, with a 125% year-on-year increase in searches related to New Year travel [4] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday [6] - The trend of "emotional experience" in consumer behavior reflects a shift from material satisfaction to more personalized and diverse demands in cultural tourism [4] Group 3: Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [7] - The "China Shopping" trend gained momentum, with foreign tourists increasingly participating in shopping experiences across various cities [8] - The Ministry of Commerce emphasized the importance of ensuring market supply and stable prices during the holiday season, with plans for promotional activities to boost consumption [8]

Group 1: Economic Transformation in Hong Kong - Hong Kong is experiencing an economic transformation with companies focusing on quality improvement and efficiency in sectors like cultural creativity, technology, and green economy [2] - The concept of "谷子经济" (Goods Economy) is emerging, emphasizing consumer emotional value and the willingness to pay for personalized experiences [3] Group 2: Innovative Business Models - A restaurant owner successfully increased revenue by collaborating with a game IP agent to create a themed dining experience, demonstrating the potential of emotional value in consumer spending [3] - The introduction of smart welding technology at a steel company has improved production efficiency and reduced the average age of skilled workers from 55 to the 30s, addressing the shortage of skilled labor [4] Group 3: Sustainable Agriculture Practices - A farm in Hong Kong utilizes a unique method of producing organic vegetables without pesticides or chemical fertilizers, converting food waste into nutrient-rich solutions for crops [5][6] - The partnership between the farm and a major food group has led to a reduction of approximately 24 tons of greenhouse gas emissions, showcasing the benefits of local production and sustainable practices [5][6] Group 4: Market Trends in Health-Conscious Consumption - There is a growing consumer demand for healthy food products, particularly those grown without pesticides or chemical fertilizers, indicating a trend towards sustainable agriculture in Hong Kong [7] - The local agricultural sector is well-positioned to innovate and promote green products due to a robust food waste recycling system and a focus on low-carbon practices by businesses [7]

消费复苏态势延续；把握景气及顺周期 --商社行业2026年度投资策略 证券分析师 姓名：丁一 S1350524040003 行业评级：看好（维持） 证券研究报告|行业专题报告 商贸零售 2025年12月28日 主要内容 1. 2025年行业发展回顾 2. 2026年行业机会展望 3. 重点标的 4. 风险提示 请务必仔细阅读正文之后的评级说明和重要声明 n 2025年行业发展回顾 n 风险提示 Ø 经济环境表现不及预期；行业竞争加剧风险；出海政策风险；品牌力下降风险。 2 dingyi@huayuanstock.com Ø 社服、零售板块涨跌幅表现弱于沪深300指数，社服板块涨跌幅好于零售板块 Ø 黄金珠宝：金银珠宝零售总额高增，或主要受益于金价高涨；消费趋势看，黄金珠宝情绪价值驱动消费，珠宝品牌出海进行时 Ø 餐饮行业：餐饮供给端或进入理性增长阶段；消费趋势看，餐饮连锁化率预计持续提升，性价比消费趋势凸显 Ø 出行链：出行端持续复苏，节假日出行需求旺盛；细分表现看，海南离岛免税额9-10月增速转正；博彩端景气度较高 n 2026年行业机会展望 Ø 方向一——消费复苏态势延续：1）关注高端消费中免税、博彩、酒 ...

Core Insights - Bilibili (B站) has released its 2025 Z100 Good Products List, marking the sixth consecutive year of this ranking, which reflects the consumption choices of contemporary youth based on data from its "Bilibili Index" platform [1][5] - The list includes products from nine categories such as digital 3C, home appliances, and beauty, highlighting trends of hard technology and emotional value as key themes for this year [1][3] Group 1: Trends in Consumer Behavior - The trend of creating "AI smart homes" is becoming prominent among young consumers, shifting their focus from individual smart products to comprehensive smart living systems [3] - In the digital 3C sector, products like the Apple iPhone 17 and NVIDIA RTX 50 series GPUs reflect the youth's pursuit of cutting-edge technology [3] - Emotional value is increasingly influencing young consumers' purchasing decisions, with a willingness to pay for products that resonate with their interests and provide emotional satisfaction [3] Group 2: Role of Content Creators - Content creators (UP主) on Bilibili play a significant role in shaping product perceptions through creative content and professional reviews, enhancing the value of products in the eyes of young consumers [4] - Brands like Laifen have effectively utilized Bilibili as a primary communication platform with users, resulting in significant growth in GMV during promotional events [4] Group 3: Importance of the Z100 List - The annual Z100 Good Products List serves as a critical reference for understanding the young consumer market, representing their "life solutions" through consumption choices [5] - For brands, the list acts as a trend indicator and a guide for long-term engagement with young consumers, emphasizing the need for ongoing dialogue to integrate into their ideal lifestyle [5]

最近整理抽屉意外发现，近两年购买的手机壳数量竟有30多个。更令人吃惊的是，这些手机壳总价 甚至超过手机本身的价格。 有9.9元包邮，也有手机壳被炒成理财产品在二手市场卖上千元，让人感叹：卖手机壳也是不错的 生意！赚钱不赚钱，复购说了算。和手机相比，手机壳的确是更高频次的消费。 如今，手机壳已发展出成熟产业链，甚至能实现"3天打样、7天量产"。为了将产品快速送到消费者 手中，深圳等地还开辟了无人机专线，用来运输各种手机壳。 或许你不会为单价上千元的手机壳买单，但你购买的手机壳总价可能早已超千元。手机壳的爆火， 从另一个侧面说明细分市场和小众赛道也蕴含着巨大商机，谁能够把握消费者心态，谁就能拥有市场和 未来。(本文来源：经济日报 作者：郭存举) 拓展多维消费场景。消费的火花不会凭空迸发，而是在具体场景中绽放。消费场景不仅是商品交易 和提供服务的场所及平台，更是多元化消费体验的集中展示。贴近生活又紧跟潮流，更多款式和花样的 手机壳源源不断走向市场，不同的手机壳轮番使用，让消费者获得了新体验。花不多的钱就能买到明星 同款、IP联名款手机壳，让不少消费者直呼过瘾。 以个性化创新为底层逻辑。小小手机壳，人人有需求。数据显 ...

这到底是为什么？国人终于要开始为自己消费了？ 曾经被视为顶流主播梦工场的杭州丽晶国际，最近传出的画面令人唏嘘。那里不再是彻夜灯火通明的带 货战场，取而代之的是走廊里贴满的红色降价招租条，以及堆积如山、无人认领的废弃快递箱。 根据有关数据统计，国内无孩家庭占比现在竟然过半了，这是历史上首次！社会中的过半家庭选择不生 育子女，这一变化不仅改写了传统家庭模式，更催生了全新的消费浪潮，越来越多中国人把开支从"养 娃成本"转向自我提升与生活品质，掀起了"为自己消费"的新趋势。 [熊猫]本来现在年轻人的生育观和婚姻观和老辈子的观念就不一样，现在中国的家庭模式也发生了翻天 覆地的变化。 那个巅峰时期容纳了近两万名网红的庞然大物，如今连"免押金月付"的低门槛都难以吸引到新的租客。 这种物理空间的冷清，不仅是一个网红地标的衰落，它也标志着那个单纯靠流量吆喝、靠低价走量的时 代正在急速退潮。 这一幕的背后，并非仅仅是经济周期的起伏，而是一场更为深层的、关于"人"的社会结构重塑。2025年 的中国消费图景，正在经历一场静悄悄却惊心动魄的革命。而这场革命的核心，不在于技术的迭代，在 于中国人花钱的逻辑变了，因为中国人生活的单元变了。 ...

Core Insights - The "post-00s" demographic in mobile internet has reached 179 million monthly active users, accounting for 14% of the total online user base, with a year-on-year growth of 10.1% [1][7] User Engagement and Behavior - The average monthly usage time for "post-00s" users is 217.6 hours, and the average number of uses is 3296.7 times, both significantly higher than the overall user average by 18.7% and 24.0% respectively [9][12] - "Post-00s" users show a strong preference for mobile video, social interaction, and gaming, with mobile video usage time accounting for 37.1% of their total usage, reflecting a 1.3 percentage point increase year-on-year [14][18] Application Preferences - In the AIGC sector, the monthly active user numbers for Doubao, DeepSeek, and Tencent Yuanbao are 42.72 million, 26.97 million, and 6.785 million respectively, indicating a strong engagement with these platforms [23][24] - The gaming preferences of "post-00s" users are concentrated in MOBA, strategy, and shooting games, with popular titles like "Honor of Kings" and "Happy Elimination" leading in user numbers [27][26] Consumption Patterns - "Post-00s" exhibit stable online consumption willingness and capability, with over 90% showing medium to high consumption intent, and nearly 80% of users having a spending capacity between 1000-2999 yuan [20][22] - The e-commerce landscape is dominated by major platforms like Taobao, JD, and Pinduoduo, each with over 100 million monthly active users from the "post-00s" demographic, reflecting a double-digit growth trend [33] Urbanization and Demographics - High urbanization rates among "post-00s" are evident, with significant concentrations in first-tier and new first-tier cities, driven by advantages in education, employment, and digital infrastructure [16] Social and Emotional Consumption - "Post-00s" display a dual-track emotional consumption pattern, seeking both personal fulfillment and social capital accumulation, which shapes their overall value satisfaction [39][41] - The interest in live events and high-interaction entertainment activities is notable, with a significant proportion of "post-00s" engaging in esports and offline performances [44]

中证报中证网讯(记者王辉)12月4日晚间，畅力资产董事长、投资总监宝晓辉在做客中国证券报"中证点 金汇"直播间时表示，高度看好"情绪价值消费""新型消费"等消费趋势的持续性与投资价值，未来真正 有价值的消费趋势，必将源自年轻一代的消费偏好。 宝晓辉称，通过观察年轻人的消费习惯来理解消费变迁趋势，可以发现，每一代年轻人都有其代表性的 消费品牌。正如潮流玩具抓住了当下年轻人的心，对新消费投资的关键在于寻找下一个时代可能兴起的 消费产物。就年末布局而言，她表示，港股的一些潮玩龙头企业，经过本轮较大幅度回调之后，值得重 点关注。 ...

Core Insights - The article discusses the evolving relationship dynamics among Generation Z, highlighting their preference for short-term relationships and emotional connections over long-term commitments [5][10][11]. Group 1: Relationship Trends - Generation Z is experiencing a "situationship" crisis, characterized by ambiguous relationships that lack clear commitments [10][11]. - The popularity of short-term relationships is evident, with significant discussions on social media platforms, indicating a cultural shift towards casual dating [12][14]. - Various new terms have emerged to describe different types of relationships, reflecting the complexity of emotional connections among young people [14][21]. Group 2: Emotional Landscape - Generation Z exhibits high levels of loneliness, with a Cigna survey indicating an average loneliness score of 48.3, the highest among all generations [23]. - The generation's loneliness is exacerbated by the internet, which, while providing connectivity, also diminishes the quality of relationships [25][27]. - Despite their reliance on technology, 53% of childless Generation Z individuals express a desire to have children in the future, indicating a longing for deeper connections [28][29]. Group 3: Consumption Patterns - The consumption decisions of Generation Z are heavily influenced by their emotional needs, with a growing trend towards experiences that provide emotional satisfaction [34][52]. - The rise of virtual relationships and AI companions reflects a strong demand for emotional support, with 83% of Generation Z feeling they can form meaningful connections with AI [42]. - There is a notable shift towards experiential social activities, as young people seek authentic interactions beyond digital platforms [47]. Group 4: Brand Engagement - Brands are increasingly focusing on emotional resonance with Generation Z, as 67% believe brands should reflect their modern relationship experiences [62]. - Successful brands, like Hinge, have capitalized on the complexities of Generation Z's relationship dynamics, achieving significant revenue growth by aligning with their values [63]. - The emphasis on emotional value in consumption is reshaping brand strategies, with a focus on creating meaningful connections with consumers [66].