渠道价值循环
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从价值共鸣到生态共建,解码正泰安能渠道建设的底层逻辑
Zhong Guo Neng Yuan Wang· 2025-04-22 08:10
Core Viewpoint - The distributed photovoltaic (PV) industry is undergoing significant transformation driven by new policies and market dynamics, leading to a surge in installations and a focus on building resilient channel networks and value recognition [1][4][9] Policy Impact - The introduction of the "Distributed Photovoltaic Power Generation Development and Construction Management Measures" and the "Notice on Deepening the Market-oriented Reform of New Energy Grid Connection Prices" has catalyzed a rush in household PV installations [1] - The industry is experiencing a "robust installation rush" influenced by the "430" and "531" policy nodes [1] Company Strategy - Zhengtai Aneng is focusing on building a "community of shared destiny and interests" through a set of seven core values aimed at enhancing channel ecology and fostering long-term partnerships with agents [4][5] - The company has established a comprehensive agent management system based on cultural values, empowerment, and ecological integration [4] Training and Development - Zhengtai Aneng has launched the "Tai Business Management Training Class" in collaboration with top universities to enhance the strategic management capabilities of its agents, receiving positive feedback and industry recognition [6][7] - The training program has trained over 40,000 individuals and developed more than 1,100 courses over eight years, significantly improving agent operational capabilities [5][6] Market Adaptation - The company has innovated its business model by introducing the "enterprise investment operation, farmer's idle rooftop" model, which has gained recognition and established a strong brand presence in emerging markets [7] - Zhengtai Aneng is addressing the challenges of product homogeneity and regional demand differences by offering tailored solutions that incorporate local architectural features [8] Technological Innovation - The introduction of the "Tai Zhi Hui" AI design software has improved the efficiency of household PV station design by 600%, streamlining the design process for agents [8] - The company is also implementing a comprehensive service system to support agents in various operational aspects, ensuring high-quality growth and sustainable development [9] Future Outlook - Zhengtai Aneng aims to transform the channel from a simple sales network into a critical hub for policy implementation and technological advancement, contributing to national carbon neutrality goals and rural revitalization strategies [9]