Group 1 - PepsiCo officially announces the return of David Beckham after over 20 years, launching a new chapter under the brand concept "THIRSTY FOR MORE" [1] - The new initiative encourages the younger generation to embrace their passions with the message "If you love it, it's never a waste," promoting authenticity and enjoyment of the present [1][3] - Beckham's past collaborations with Pepsi in the early 2000s created iconic moments, reinforcing the brand's connection with youth culture [3] Group 2 - PepsiCo aims to resonate deeply with young consumers by finding relevant touchpoints, ensuring that passion translates into possibilities [5] - The company plans to launch new marketing activities in the Chinese market under the "THIRSTY FOR MORE" theme, promising innovative marketing experiences [5]