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委内瑞拉变局下,两大可乐巨头迎来商业机遇?
智通财经网· 2026-01-05 03:07
随着2026年初外部介入与新政权转型的开启,委内瑞拉市场展现出重建契机。若国际制裁进一步放宽且 货币趋于稳定,两家公司有望迎来供应链现代化和战略重启的窗口。美国针对委内瑞拉总统尼古拉斯· 马杜罗的行动以及美国对委内瑞拉日益增长的介入,可能会为百事可乐 (PEP) 和可口可乐 (KO) 创造条 件,使其在中期内在供应链管理、工厂现代化和货币稳定方面获得足够的改善,从而重新调整其在曾经 至关重要的拉丁美洲市场的战略。 然而,面对依然高企的通胀预期和破损的分销网络,2026年的主要任务仍是评估政治风险并逐步恢复基 本产能,真正的市场复苏仍需依赖宏观经济环境的根本性好转。委内瑞拉的政局动荡与政权更迭使可口 可乐与百事可乐面临严峻的经营挑战。长期以来的恶性通胀、原材料(如食糖)匮乏以及基础设施老化, 迫使两家公司多次中断生产并调整财务报表以规避风险。尽管百事可乐凭借与本土巨头Polar集团的合 资模式表现出较强的运营韧性,但两家巨头在动荡中均从追求利润转向了危机管理,市场份额受到消费 力极度萎缩的严重压制。 另一方面,可口可乐仍然通过一家与Coca-Cola FEMSA相关的本地装瓶商在委内瑞拉开展业务,尽管该 业务已 ...
借力渠道放开发动攻势,百事(PEP.US)押注Poppi成就下一个“十亿品牌”
Zhi Tong Cai Jing· 2025-12-17 04:28
克里希南在评价此次收购时表示:"Poppi与我们短中长期饮料战略高度契合。其快速增长、强劲的消费 者互动以及差异化的功能定位,使其成为产品组合中极具活力的新成员。我们正借助百事的能力放大 Poppi的增长动能,并解锁新的增长空间——一切才刚开始。" 据了解,Poppi2018年以"Mother Beverage"品牌名问世,因在一档节目中获得CAVU Consumer Partners投 资而更名为Poppi。它所属的益生元汽水品类规模约4.4亿美元,是低糖饮料中增长最快的细分赛道,产 品含膳食纤维(益生元)、益生菌、果汁和苹果醋。自2020年以来,Poppi销售额每年翻三倍,2023年达到 1亿美元。分析师预计,到2030年益生元汽水市场将接近翻倍。 百事旗下年销售额超十亿美元的饮料品牌还包括百事可乐、轻怡百事、佳得乐、纯果乐、纯水乐、激 浪、SodaStream和Sierra Mist。 百事可乐(PEP.US)正雄心勃勃地将Poppi打造为下一个年销售额突破十亿美元的新锐品牌——这一战略 目标由百事高管拉姆.克里希南在近期活动中明确提出。克里希南还强调,百事近期推行的特许经营权 转让举措,将为Poppi ...
百事:明年年初前拟削减近两成产品
财富FORTUNE· 2025-12-11 13:05
2017年6月7日(星期三),埃利奥特管理公司(Elliott Management)创始人保罗·辛格(Paul Singer)出席在美国纽约 举办的彭博投资峰会。图片来源:Misha Friedman/Bloomberg via Getty Images 百事公司(PepsiCo)本周一宣布,已与一家激进投资机构达成协议,计划降低价格并淘汰部分产品。 这家总部位于纽约帕切斯的公司生产奇多(Cheetos)、多力多滋(Tostitos)等菲多利(Frito-Lay)零 食以及多种饮料。公司表示,将在明年年初前削减近20%的产品线,并将节省的资金用于市场营销并为 消费者提升产品价值。公司未具体披露将淘汰哪些产品以及降价幅度。 埃利奥特表示计划继续与百事公司保持密切合作。 百事公司股价在周一盘后交易中持平。 百事公司预计,2026年有机营收将增长2%至4%。今年前九个月,该公司的有机营收增长了1.5%。 百事公司还表示,计划审查其供应链,并继续调整董事会,重点引入能帮助公司实现增长和盈利目标的 全球性领导者。 百事公司董事长兼首席执行官龙嘉德(Ramon Laguarta)在一份声明中表示:"我们正紧迫地实施一系 ...
百事公司砍产品、降价格,联手激进股东求新生
Huan Qiu Wang· 2025-12-09 15:12
据美联社消息,食品饮料企业百事公司于周一宣布,已与激进投资机构Elliott Investment Management达成一项具有里程碑意义的协议。根据协议,百事公司将进行一场深刻的战略调整,核心 举措包括大幅削减产品线、调整价格策略以及加速产品创新,为应对增长放缓和盈利能力下滑的挑战, 重新点燃投资者的信心。这家总部位于纽约普瑞斯柯、旗下拥有奇多、乐事和百事可乐等知名品牌的公 司,承诺在明年年初前削减近20%的产品供应。 除了精简产品和调整价格,百事公司还计划在产品创新上提速,以迎合当下消费者对健康和功能性 的追求。公司计划推出一系列新品,例如添加了蛋白质的多力多滋薯片,以及不含人工香料和色素 的"辛迪NKD"系列奇多和多力多滋。此外,公司近期已经推出了添加益生元的百事可乐新品,试图在 传统碳酸饮料市场中开拓新的增长点。在治理层面,百事公司承诺将对其全球供应链进行全面审查,以 进一步降本增效,并计划对董事会进行调整,引入更多具备全球视野、能助力公司实现增长与盈利目标 的领导者。 市场反应方面,百事公司股价在周一盘后交易中保持稳定,显示出投资者对此次协议的初步认可。 公司预计2026年有机收入将增长2%至4 ...
前水井坊高管就任百事亚太区副总裁
Core Viewpoint - The appointment of Hong Zonghua as Vice President of Corporate Affairs for PepsiCo Asia Pacific marks a significant leadership change, reflecting the company's strategic adjustments and recovery in performance in the region [2][5]. Group 1: Leadership Changes - Hong Zonghua, previously the Chief Public Relations Officer at Shui Jing Fang, has officially taken on the role of Vice President of Corporate Affairs at PepsiCo Asia Pacific, indicating a notable elevation in his career [2]. - His background in public relations and government relations within foreign consumer enterprises was a key factor in his selection for this role [2]. - The transition comes after a series of management restructuring and executive changes at PepsiCo, aimed at enhancing growth and operational efficiency [5][6]. Group 2: Performance and Strategy - During Hong's tenure at Shui Jing Fang, the company experienced continuous revenue growth, with 2024 projected revenue surpassing 5 billion [3]. - Shui Jing Fang focused on brand scarcity and niche marketing strategies, emphasizing its unique heritage and high-end customer engagement [4]. - PepsiCo's restructuring included the establishment of distinct divisions for international beverages and Asia Pacific foods, with a focus on improving performance in a competitive market [5][7]. Group 3: Market Dynamics - PepsiCo's beverage business in China has faced challenges, with low single-digit declines in 2024, contrasting with food business growth [7]. - The overall performance in the Asia Pacific market showed a 1% net revenue increase, with food sales growing by 4% while beverage sales lagged [7][8]. - Despite these challenges, there are signs of recovery in 2025, with food business unit sales increasing by 4% and organic revenue growth in international beverages [8].
前水井坊高管洪宗华就任百事亚太区公司事务副总裁
21世纪经济报道记者肖夏 12月2日,21世纪经济报道记者了解到,前水井坊(600779)公关"一号位"洪宗华,近日已正式履新百事公司亚太区公司事务副总裁。 有留学背景、长期在外资消费企业从事公共关系、政府关系方向工作,是百事看中洪宗华的重要原因。 洪宗华曾先后在沃尔玛、玛氏(箭牌)、康宝莱中国、水井坊等企业负责公共关系、政府关系方向,曾任康宝莱中国公司事务与企业社会责 任高级总监、水井坊首席公共关系事务官等职务。 不过相较于此前主要负责中国区的公关事务,洪宗华此次职务级别有明显提升。就21世纪经济报道记者了解,洪宗华在水井坊的工作一直 持续到了11月上旬,而百事的这一职位调整已至少酝酿了数月。 食品业务方面,原百事公司大中华区首席执行官兼亚太区首席增长官谢长安,从今年初开始成为百事公司亚太食品首席执行官,负责管理 包括中国市场在内的亚太地区食品业务。 他的到来,恰逢今年百事公司的管理架构和中国区高管团队进行了大幅调整,经营表现也有所复苏。水井坊四年任期见证多次换帅 近年外界对洪宗华更熟悉的,是他在白酒企业水井坊的职务。 2021年10月,洪宗华离开北京来到成都,先后担任水井坊公共事务副总经理、首席公共关系事 ...
21独家|前水井坊高管洪宗华就任百事亚太区公司事务副总裁
Core Insights - The appointment of Hong Zonghua as Vice President of Corporate Affairs for PepsiCo Asia Pacific marks a significant leadership change within the company, coinciding with a broader restructuring of its management team and a recovery in operational performance [1][4]. Group 1: Hong Zonghua's Background and Role - Hong Zonghua has a strong background in public relations and government relations, having worked for major companies like Walmart, Mars, Herbalife China, and Shui Jing Fang, where he held senior positions [2][3]. - His previous role at Shui Jing Fang involved managing government relations, corporate communication, social responsibility, and ESG strategy, contributing to the company's continuous revenue growth, which is projected to exceed 5 billion in 2024 [2][3]. Group 2: PepsiCo's Organizational Changes - PepsiCo has undergone significant structural changes in 2023, dividing its global operations into North America and International segments, with a focus on the Asia Pacific market [4][6]. - The company has seen multiple executive changes, including the appointment of new leaders for its food and beverage divisions, reflecting a strategic shift to enhance performance in a competitive market [4][6]. Group 3: Market Performance and Challenges - PepsiCo's performance in China has shown a mixed trend, with food business revenues experiencing low single-digit growth while beverage revenues faced a slight decline [6][7]. - The overall revenue growth in the Asia Pacific region for 2024 is projected at 1%, with food business sales increasing by 4% and beverage sales only growing by 1%, indicating a challenging market environment [6][7]. - Despite these challenges, there are signs of recovery in 2025, with a reported 4% increase in unit sales for the Asia Pacific food business in the first three quarters [7].
巴菲特最后一封信:伟大,与财富无关
3 6 Ke· 2025-11-25 07:07
Core Insights - Warren Buffett, at 95 years old, has chosen to quietly step down from his legendary investment career, reflecting on his life and wisdom in his final shareholder letter [1][2] - The letter emphasizes the importance of contributing to society rather than accumulating wealth, highlighting Buffett's philanthropic intentions and his belief in the value of kindness [3][12][15] Group 1: Retirement and Wisdom - Buffett's decision to retire is not unprecedented; he previously withdrew from the market in 1968 when he sensed accumulating risks, successfully avoiding the subsequent market crash [4] - Currently, Berkshire Hathaway holds a record cash reserve of nearly $382 billion, having sold approximately $184 billion in stocks over the past three years, indicating a cautious approach to investments [4] Group 2: Philosophy on Money and Life - Buffett's fascination lies not in money itself but in the "game of making money," demonstrating a lifelong passion for financial analysis and investment [5][6] - He has consistently prioritized ethical business practices over maximizing personal wealth, choosing to maintain long-term partnerships rather than pursuing short-term gains [7] Group 3: Personal Life and Values - Buffett's personal life reveals complexities, including a strained relationship with his wife due to his work commitments, which he later sought to balance by spending more time with family [9][10] - He believes that money should be used to benefit society, as illustrated by his commitment to donate 85% of his Berkshire Hathaway shares, amounting to $37 billion at the time of the announcement [12] Group 4: Legacy and Contribution - Buffett's philosophy is encapsulated in the metaphor of life as a snowball, emphasizing the importance of nurturing one's mind and body for long-term health and success [13][14] - His final message underscores that true value lies not in wealth accumulation but in the positive impact one has on the world through acts of kindness [15]
叫醒自己的8条人生公式(值得收藏)
洞见· 2025-11-11 12:36
Core Insights - The article emphasizes the importance of personal awakening and the journey from ignorance to enlightenment, suggesting that one's fate is determined by the timing of this awakening [4][6]. Group 1: Personal Growth and Persistence - Growth is a gradual process, and true success comes from deep accumulation and consistent effort over time, as illustrated by examples of successful individuals like Liu Cixin and Ang Lee [9][10]. - The concept of "doing a little more" can significantly impact success, as demonstrated by a student who secured a scholarship through extra effort in his application [12][20]. - Perseverance in the face of failure is crucial, as shown by Tu Youyou's relentless pursuit of a malaria treatment, leading to the discovery of artemisinin after numerous trials [25][31]. Group 2: Long-term Commitment and Attention to Detail - Long-term commitment is essential for achieving significant accomplishments, as highlighted by the dedication of writer Liang Xiaosheng in creating his acclaimed work [39][45]. - Small details can have substantial consequences, as illustrated by a marketing blunder at Pepsi that resulted in significant financial loss and consumer backlash [48][56]. - The article stresses the importance of addressing minor issues diligently to avoid larger risks in the future [57][60]. Group 3: Action and Overcoming Procrastination - Procrastination can hinder success, and taking action promptly is vital for seizing opportunities, as noted by Obama's advice to always act in advance [66][67]. - A well-thought-out plan is futile without execution, as exemplified by an individual who failed to improve his English skills despite having a solid plan [70][71]. Group 4: Innovative Thinking and Problem Solving - Innovative thinking can lead to significant improvements, as demonstrated by an intern who proposed a simple yet effective change that boosted toothpaste sales [78][80]. - The article highlights that changing one's mindset is crucial for achieving substantial progress, rather than merely relying on hard work [82][84].
段永平2025年初对话:回到事情的本源上,很多答案就清楚了
雪球· 2025-11-02 13:00
Group 1 - The article discusses the insights shared by Duan Yongping during a recent talk at Zhejiang University, focusing on investment strategies and personal development in the context of current market trends [3][4]. - Duan emphasizes the importance of long-term thinking in decision-making, whether in learning, entrepreneurship, or investment [6][10]. - He warns against the misuse of AI tools, particularly in academic settings, advocating for a balanced approach to technology [6][9]. Group 2 - Duan highlights the necessity of taking risks that one can afford, suggesting that aspiring investors should not chase quick profits but rather focus on sustainable growth [12][14]. - He asserts that good business models do not lead to low-margin markets, indicating that entrepreneurs should carefully consider their market entry strategies [24][25]. - The discussion includes the importance of understanding the essence of business and making informed decisions based on long-term perspectives [29][30]. Group 3 - Duan addresses the challenges of entrepreneurship, stating that those who are meant to start businesses will do so without needing encouragement, and emphasizes the need for genuine passion in entrepreneurial endeavors [18][36]. - He discusses the impact of economic downturns on young people, suggesting that good companies continue to thrive even in tough times, and advises seeking opportunities in reputable firms [93][95]. - The conversation touches on the global expansion of Chinese companies, with Duan noting that successful globalization often depends on the right timing and product-market fit [97]. Group 4 - Duan critiques the notion of blindly following trends, emphasizing that innovation should be purposeful and address real user needs [51][55]. - He discusses the balance between risk and reward in investment, particularly in high-risk scenarios, advocating for a thorough understanding of the business model before investing [84][90]. - The article concludes with reflections on the nature of value investing, stressing that it is fundamentally about investing in value rather than speculative gains [79][81].