游戏+公益

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网龙(00777)践行ESG理念,旗舰IP《魔域》跨界守护亚洲象,开启“游戏+公益”新篇章
智通财经网· 2025-06-12 07:05
Core Viewpoint - The company, NetDragon, is actively engaging in environmental and social governance (ESG) initiatives through its flagship game "Magic Domain," launching the "Asian Elephant Rescue Action" in collaboration with the Xishuangbanna Tropical Rainforest Conservation Foundation to support wildlife conservation and habitat restoration [1][2][5] Group 1: ESG Initiatives - NetDragon is investing in rainforest restoration and elephant monitoring, including measures like food source restoration and drone surveillance to enhance the stability of elephant habitats [1] - The company has committed to high standards of corporate governance and sustainable development, having released its sustainable development vision and ESG commitments in 2022 [1][3] - The "Asian Elephant" companion feature in the game allows players to engage in educational and charitable activities, merging gaming with public welfare and enhancing environmental awareness among younger generations [2][3] Group 2: Cultural and Ecological Integration - NetDragon has expanded its "Game + Public Welfare" strategy, previously launching initiatives like the "Tiger Roar in the Forest" for South China tiger conservation and the "Guarding the Great Wall" for cultural heritage restoration [3] - The company integrates digital technology with cultural heritage, allowing players to experience traditional arts and crafts through gaming, thus promoting cultural transmission and ecological protection [3][4] - The company is also focusing on international cultural exchange by incorporating Eastern aesthetics into its games and facilitating real-life cultural experiences for overseas players [4] Group 3: Market Expansion and Policy Support - The company is positioned to benefit from supportive policies aimed at promoting the overseas expansion of the gaming industry, with various government initiatives encouraging the development of international gaming markets [4][5] - NetDragon aims to leverage its "Game + Culture" model to enhance its international presence and capitalize on market opportunities, particularly in the Asia-Pacific region and beyond [4][5] - The ongoing "Asian Elephant Rescue Action" reflects the company's commitment to corporate social responsibility and its strategy to connect social value with gaming [5]