游戏业务扩张与治理
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4亿快手老铁闯不进游戏修罗场,字节替它试过一遍了
3 6 Ke· 2025-12-31 11:56
Core Viewpoint - Kuaishou's recent operational challenges, particularly in its gaming segment, highlight systemic weaknesses in its risk control mechanisms, leading to significant market repercussions and a decline in user confidence [1][3]. Group 1: Company Overview - Kuaishou's user base has grown significantly, reaching an average daily active user count of 416 million by Q3 2025, showcasing its strong market presence [4]. - The company initially entered the gaming sector in 2017 with the launch of "Kuaishou Electric Ball," which struggled to gain traction and was eventually shut down in 2022 [5][7]. - Kuaishou's gaming strategy has evolved, with the establishment of a dedicated gaming division in 2021, aiming to consolidate its gaming operations under a more professional governance structure [8]. Group 2: Gaming Business Challenges - The launch of "Danzhi Universe" aimed to streamline Kuaishou's gaming efforts, but it has faced significant challenges, including project cancellations and layoffs, particularly after the underperformance of key titles [9][10]. - Kuaishou's gaming products, such as "Endless Dream Return" and "Super Time Run," have not met market expectations, with both titles failing to achieve sustainable long-term success [12][13]. - The company's approach to gaming has been characterized by a focus on smaller, less risky projects, but this strategy has not translated into substantial revenue growth [10][12]. Group 3: Industry Context - The gaming industry presents unique challenges for platforms like Kuaishou, which traditionally focus on short video content, as the operational and organizational demands differ significantly [20]. - Comparatively, Tencent's gaming success is attributed to its integrated platform evolution, which contrasts with Kuaishou's fragmented approach, leading to governance and operational difficulties [20]. - The recent "black and gray industry" incident underscores the vulnerabilities within Kuaishou's operational framework, revealing the potential for systemic issues to impact overall business performance [1][20].